According to a recent survey by Wpromote and Ascend2, nearly three-quarters (74%) of B2B marketers say their company is spending more on digital marketing this year.

This report is based on data from a May 2022 survey of 321 marketing professionals working in US B2B businesses with 50 or more employees and annual revenue greater than $5 million. increase.

The digital channels in which B2B companies invest the most are social media (52% of respondents said they increased their budget), content marketing (44%) and paid search (32%).

B2B marketers rank website content and interactive content as the top digital marketing strategies in their funnel.

B2B marketers rank email as the bottom digital marketing strategy in their funnel.

B2B marketers say social media, content marketing, and email are the most effective digital channels for driving revenue.

About research: This report is based on data from a May 2022 survey of 321 marketing professionals working in US B2B businesses with 50 or more employees and annual revenue greater than $5 million. increase.