PVH Corp. announced Wednesday the finalists for the 4th edition of the Tommy Hilfiger Fashion Frontier Challenge for 2022. The program aims to expand historically marginalized entrepreneurs who support Black, Indigenous Peoples and People of Color (BIPOC), individuals with disabilities, and women. community.

The five finalists, carefully selected from among 259 applicants ranging from global start-ups to scale-ups, are: People in hospital; IDA Sports: British company that designs footwear and soccer cleats specifically for female athletes. Koala, a British initiative to design an upper limb prosthesis made like a piece of clothing. Tactus is a Dutch-American technology brand that makes smart clothing that converts music into vibrations for the deaf. Moner Bondhu is a Bangladeshi start-up providing mental health and wellbeing services focused on garment factory workers, women and youth.

In a year-long process, applications were judged by internal and external experts based on a set of proprietary criteria, including potential social impact and market growth.

Last month, five finalists completed a design sprint with experts from Tommy Hilfiger’s global headquarters in Amsterdam. In this step, each finalist presented his most pressing business challenge, and working with experts he developed a working solution over the course of a week.

In the final phase of the program, five finalists will face a jury of business and sustainability leaders, including Tommy Hilfiger and activist Halima Aden, in the finale of the Tommy Hilfiger Fashion Frontier Challenge on February 9. market business concept.

A cash prize of €200,000 will be distributed to the top two winners to support their ventures, along with a year of mentorship opportunities from Tommy Hilfiger and INSEAD experts, as well as eligibility to attend INSEAD courses. The finalist voted as ‘audience favourite’ by Tommy Hilfiger Associates, she will also be awarded €15,000.

,war “As we moved into the fourth edition of the Tommy Hilfiger Fashion Frontier Challenge, we realized that we still have work to do to achieve diverse expression and inclusion in fashion,” said Tommy Hilfiger.

“When we work together and unite, we spark important catalysts for change, and only together can we foster this long-term impact. We are committed to using our platform to give new talent a voice so that the entire industry can evolve the way we think, build and create.”