ThredUp and Stranger Things Star Ask Gen Z to Change Their Shopping Habits – WWD
ThredUp features an up-and-coming star in its latest campaign.
The online reseller platform has partnered with “Stranger Things” actress Priah Ferguson on a “Fast Fashion Confessional Hotline.” The aim is to encourage Gen Z shoppers to break the habit of buying from fast fashion brands and embrace more sustainable options.
“I’m a big fan of fashion and the latest trends, but I also care about keeping the planet healthy and strong,” said Ferguson. “I am very excited to partner with ThredUp. After learning how bad fast fashion is for the environment, I decided to stop shopping at fast fashion. This hotline has changed people’s shopping habits and I hope it inspires you to think about frugality.Even small changes can make a big difference in our future.”
Shoppers can get involved with this initiative by calling the hotline at 1-855-THREDUP. There, you can hear direct advice from Ferguson on how to make fashion more sustainable. Callers can also leave their own “fast fashion confessions” through voicemail.
“At ThredUp, we are committed to inspiring a new generation of consumers to think second-hand first,” said Erin Wallace, ThredUp’s vice president of integrated marketing. “Our data shows that college students want to stop shopping for fast fashion, but we know it can be hard to resist. , set out to make it easier than ever for shoppers to abandon fast fashion habits and embrace healthier ways of shopping.”
The Fast Fashion Confessional Hotline finds one in three Gen Z shoppers addicted to fast fashion, and nearly half of college students surveyed find it hard to resist the temptation. Inspired by ThredUp’s new fast fashion report. Additionally, 51% of college students want to stop shopping for fast fashion, with the top reason being to shop more sustainably and ethically.
In addition to the hotline, Ferguson has curated a selection of back-to-school clothing for consumers to purchase on ThredUp. The collection includes a variety of costumes for classrooms, internships, or school dances, all priced at up to 90% off retail prices.
ThredUp has previously teamed up with other big names on initiatives to promote more sustainable shopping. Earlier this year, ThredUp teamed up with celebrity fashion stylist Karla Welch for a thrifty festival shopping experience. Welch has created a collection of her own styling items she has saved from her closet to suit her music festival.