Sparro deploys impact.com partnership management platform
Independent digital marketing agency Sparro introduced impact.com to help its customer list better understand the incremental value of partnership marketing across all digital marketing channels.
Last year, Sparro managed $180 million in advertising spend and generated over $1 billion in paid e-commerce revenue. With Impact.com, you can drive additional revenue by helping your clients better understand the added value of partnership marketing across their full channel mix.
Sparro works with Webjet, Temple & Webster, Catch, Estee Lauder Companies and others to deliver cross-channel digital marketing strategies.
Sparro partner Cameron Bryant said: Partnerships are a valuable and lasting way to do this and give us a competitive advantage.
“The digital marketing landscape is more expansive and complex than ever. Even if the channel itself has become simpler and more automated. understand.
“Working with impact.com helps us understand the value of redefining the evolution of our publisher relationships across all channels, making day-to-day management of our client partnerships much easier.”
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