Site Impact Announces Growth and Investment in Digital Marketing Solutions with Two Acquisitions
Press release | Site impact
Site Impact, a leading provider of multi-channel solutions, has announced the acquisition of California-based digital media marketing agency Mendez Media Marketing, Inc. and sister software company Databyrd.
This investment in Site Impact advances the company’s strategic plans to expand into California as well as grow in the digital media marketing space with compelling and exponential future growth potential. .
The acquisition of Databyrd, a digital media reporting software, enables Site Impact to provide greater transparency and analysis to its clients. Site Impact plans to further develop and enhance Databyrd into the industry’s leading digital media dashboard.
Together, the two acquisitions will grow into a comprehensive one-stop-shop digital media solution for clients targeting in-market shoppers, combined with enhanced data analytics on consumer shopping behavior and digital conversions. It complements Site Impacts’ efforts to
“Our clients wanted transparency and advanced reporting for their omnichannel campaigns. With our acquisition of Databyrd, we are meeting these demands while continuing to develop our technology to become best-in-class digital media dashboards. will be able to respond to
The acquisition of the agency’s outstanding team brings a wealth of knowledge and valuable experience in the areas of media buying and strategic planning. Joining forces with Mendez Media Marketing will allow Site Impact to leverage the agency’s industry expertise to expand its product portfolio and solutions, ultimately better serving the company’s growing media and client needs. will be
Sara Mendez, CEO of Mendez Media Marketing, will serve as Chief Marketing Officer for Site Impact.
“For me, this move makes sense on every level,” Mendes said. “It is rare to be able to align and tackle new opportunities together with a leadership team that shares our vision and values. I am doing it.”