Signet Acquires Blue Nile, Fall Fashion Trend – JCK

in this episode
you will hear JCKMore Editor-in-Chief Victoria Gomelsky and News Director Rob Bates discuss Signet’s acquisition of Blue Nile, what it means for the brand, and how it will evolve. Victoria reports on her research into fall’s biggest fashion trends, including animal motifs and a revival of her dressing era of power in the ’80s and her ’90s.

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Show memo
03:00 Signet acquires Blue Nile
12:00 Victoria reports on the latest fall fashion
19:00 1980s-90s jewelry style trend

episode credits
host: Rob Bates and Victoria Gomelsky
Producer and Engineer: Natalie Chomet
plug: @jckmagazine

View summary

Signet Acquires Blue Nile
Big News for Dog Day in August: Signet Acquires Blue Nile. This is part of the Signet pattern. Keep winning the competition. One of the current management’s focuses is to increase market share. Purchasing an e-tailer is the easiest way to achieve that. However, there are high customer acquisition costs that must be paid to Google and Facebook. Google, Facebook, and other companies like them have become so big and expensive to advertise online that they are straining the competition. increase.

The transaction has the potential to contribute to the long-term sustainability of Blue Nile’s brand. But when so many companies are combined under one big umbrella of his, people worry. Victoria wonders how the Blue Nile will evolve under Signet. It is not yet clear where the brand will be positioned among the other jewelery brands owned by Signet.

Victoria recalls an interesting thing Blue Nile has done in recent years. For example, her 10 x 10 collaboration with De Beers and Color Designer. We want to be a brand that speaks to people, not the Amazon of jewelry.

autumn fashion theme
Victoria explores the latest fall fashion trends and reports in the JCK Special Report newsletter. Here are some of the themes she has her eye on. This helps jewelers know what they want to stock. A surprising yet fascinating trend gaining momentum is animal-inspired jewelry. This has been going on for thousands of years, but there are times when the motif makes a comeback. Victoria spoke with Marion Fasel, an expert in the category, jewelery historian and founder and editorial director of The Adventure.she worked on beautiful creature Exhibited at the American Museum of Natural History in New York. According to Fasel, two animals that come up again and again – snakes and butterflies.

Symbolizing wisdom and eternal love, the snake has a beautiful form suitable for jewelry. Butterflies have appeared in many jewelry collections this year. This symbol of renewal and transformation is especially relatable as we emerge from the pandemic. Victoria describes some collections she’s seen that feature interesting creatures as pendants. Zodiac trends have also contributed to the popularity of animal themes, as many zodiac symbols are animals.

1980s jewelry is back
It may come as a surprise, but 90s jewelry can technically be considered vintage. And, according to many estate jewelers, the 80’s and his 90’s jewelry aesthetic is making a comeback. Part of the reason is that these pieces are on the market. But that’s not all. Victoria explains the “Golden 40 Years Rule”. A wave of nostalgia comes to the creator of childhood pop culture and fashion as she ages. As a result, after a certain amount of time, the era of fashion is revived.

Big, glamorous and bold jewelery sets the tone for powerful outfits that return. While it may not keep pace with the economy, this trend is still present in the current environment. How does that translate into jewelry?Big chains (think Madonna’s pile-on his phase), big dramatic hoops, and other big, bold styles.Generation Z remembers his ’80s. No, but you might be attracted to these looks as well. The thing about jewelry trends is that they always come back.

Other motifs and trends are coming into their own: turquoise, the evil eye and other protective symbols. One “wow” piece might start to replace the dainty layers. As prices go up, so does the popularity of mixed metals. There’s now an irresistible mix of cool jewelry, and Victoria wants people to take advantage of it.

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