The Nebraska-based drive-thru chain continues to expand its leadership team with a new Senior Director of Loyalty and Digital Marketing to improve customer engagement and support further growth of its outlets across the United States.

Mitch Walden oversees website optimization and mobile app royalties for Scooter’s Coffee.Photo credit: Scooter’s Coffee

US drive-thru coffee chain Scooter’s Coffee has announced that it has appointed former Papa John’s Marketing Director Mitch Walden to lead its digital marketing initiatives.

Scooter’s Coffee hired Walden to design and execute a multi-channel marketing campaign that drives customer engagement.

As Senior Director of Loyalty and Digital Marketing, Walden also oversees the company’s website optimization and mobile app loyalty.

Founded in 1998, Scooter’s Coffee currently operates 490 stores nationwide with a goal of becoming the nation’s leading drive-thru coffee franchise.

The United States has the most developed drive-thru coffee shop market in the world, and the format has proven profitable in the last year. While the market is still led by Starbucks and Dunkin’, Oregon-based Dutch Brothers, which operates his 603 stores in the U.S., said his sales for the 12 months through June 30, 2022 were above his average. exceeded $1 billion.

Walden’s appointments will take place in May and June 2022, with former Restaurant Brands International executive Patrick Coelho as chief development officer and former Starbucks vice president Joe Thornton as president. This is what follows.

Walden previously served as Senior Director of Media and Performance Marketing at restaurant chain Papa John’s, as well as executive media and marketing positions at auto accessories retailer Autozone and animal health company Elanco.