purpose of work

• We leverage our knowledge of the digital world to drive brand reach and penetration, activating the best digital marketing initiatives for each brand.
• Defining the consumer’s digital experience and communicating brand vision and specific campaign messages.Gain a thorough understanding of digital trends, the digital landscape, and web analytics to develop your digital strategy and measure its success
• Work closely with the global digital team to ensure digital activations are aligned with group guidance on digital marketing strategy and technology standards.
• Providing local market or regional expertise that understands the local digital landscape and provides appropriate education and support to the broader marketing team, this role integrates digital thought processes and opportunities into general marketing strategies. focus on emphasizing

Key relationships (internal and external):

• regional marketing team
• brand activation team
• Cross-functional teams for Finance, Commercial, Supply Chain, Human Resources, NPD, and Consumer Insights
• Advertising Agencies and Service Providers.

size:

• unit turn rate
• budget responsibility
• team size
• other.

Primary accountability

• Act as an effective team member within the country/region marketing team
• Understand the brand and digital strategy set at the category level and ensure this direction influences regional activation.
• Have a clear understanding of your brand strategy/goals and plan how these can be reflected in your consumer’s digital experience.
• Manage brand stakeholders with regular updates on plans and progress against digital brand strategy
• Work closely with brand teams to gain a clear understanding of existing and future consumer needs and desires
• Working closely with the brand team to help develop content suitable for communication via digital media.
• A thorough understanding of the region’s digital landscape, from which the greatest opportunities for digital communication in the market and region can be highlighted.
• Analysis and interpretation of marketing data (customer data/online performance/web analytics) to understand current activity and identify where experiences can be optimized.
• Reference agreed KPIs to measure and interpret performance impact of delivered initiatives
• Get a clear picture of industry best practices with the latest websites, digital trends and emerging technologies
• We use this data, customer and industry insights, to transform it into actionable initiatives that make a difference in the digital consumer experience, including search, eCRM, digital marketing, social media, and onsite.
• Work closely with the group’s digital marketing and solutions teams to ensure that regional initiatives are understood and there is an agreed work program between regional and group teams
• Contribute to user testing and approval of delivered solutions to ensure that they meet business requirements.
• Manage end-to-end delivery of identified initiatives as needed
• Act as a digital marketing ambassador across the business.
• Develop, mentor and, if necessary, manage junior members of the team.

Internal and External Relations:

• Selection and management of external institutions
• Effectively network with category and digital managers for group functions.

Required knowledge, skills and experience

• Degree level or equivalent in a marketing-related topic, ideally with an online or digital component.
• Demonstrate extensive experience in developing online usability and/or brand propositions
• Solid understanding of designing and optimizing online consumer journeys
• Experience turning consumer data and insights into actionable plans and strategies
• Experience using web analytics (core metrics, Google Analytics, etc.)
• Knowledge of the latest digital marketing trends and a thorough understanding of the digital landscape (website, social, digital marketing, search, mobile)
• Proven planning and project management skills.
• Good decision-making skills based on sound commercial judgment
• excellent communication skills. Ability to build good relationships with external partners who have experience across the internal business and ideally across a global organization.
• A true team player capable of negotiating and brokering successful consensus through highly developed influential skills.
• Ability to research new digital marketing channels and suggest strategies for their integration into the digital marketing mix.