BANGKOK – August 22, 2022, NTT DATA (Thailand) Co., Ltd., a subsidiary of NTT DATA Corporation and a leader in global digital business and IT services, announced the launch of , supporting the movement towards marketing transformation of Thai organizations. We offer a full suite of digital marketing transformation services that comprehensively improve the efficiency of your digital marketing activities. Citing the case of a major Chinese and Swedish automaker, strategic planning and the use of digital marketing technology increased sales by 30% for him. Digital marketing is important, but making sure your strategy is effective is essential. The company expressed concern that organizations were off the right track after reports revealed many had reverted to investing in traditional advertising to reach customers. Consumers are now fed up with virtual worlds, digital advertising and online engagement. According to the Dx Spotlight Feature Asset, a report compiled by NTT Data, only four in ten organizations perceive they can effectively deliver digital experiences to their customers.

NTT DATA (Thailand) Company Limited President Hironari Tomioka, said that marketing in the digital age is developing and changing rapidly. Especially in this post-pandemic period, when digitization has changed consumer behavior in many ways, including shopping behaviors, how we transact, and remote work. As consumers demand quick responses, access to positive digital experiences and individual customer insights is central to Thailand’s marketing transformation as it is the key to reaching clients and increasing sales.

To this end, NTT DATA supports and drives marketing transformation, from providing strategic planning advice, reviewing current tools, selecting appropriate technology and digital marketing tools, to planning marketing analytics. is ready to offer a full suite of digital marketing transformation services. To review processes and maximize tool efficiency. It also supports the transition to a data-driven organization moving to new forms of marketing. Our digital marketing services help organizations achieve the 5Cs of marketing (which stands for Customer Data, CRM, Commerce & Analytics, Content, Collaboration & Connections) and provide consumer insight and a changing marketing landscape through the following five services: make it understandable.

1. Marketing / CX strategy: Designing marketing strategies, evaluating work plans, digital marketing planning and analysis of target customers, existing customers, competitors, marketing environment and marketing tool capabilities to support sustainable growth, identifying strengths and weaknesses, Effective omnichannel customer engagement devising strategies and work plans for great experiences.

2. Martech Consulting: Evaluate and recommend marketing tools for suitable investments in marketing and sales activities and retain existing customers.

3. Experience Design (UX, UI): A team of experts and experts who provide advice to help organizations understand their customers’ needs using the systems and marketing tools that best suit their needs. We can also help you design a system that addresses your customer’s journey on both your website and your mobile application, creating a positive experience for your customers.

4. Introduction of Martech: Process design including installation of systems and marketing tools such as marketing automation, CRM (customer relationship management), CDP (customer data platform), social listening, marketing and sales data analysis tools.

5. Business and marketing data analytics: Detailed analysis of pre- and post-service processes to increase operational efficiency across all marketing channels.

Provided by NTT Data Full suite of digital marketing transformation services Developing channels to reach customers in various industries, including leading automakers in China and Sweden, and creating experiences for target customers. Developing an online presence, building and maintaining websites and applications, developing social media networks and e-commerce systems such as WeChat, and providing centralized data management to perform analytics and prepare marketing campaigns and membership systems. increase. We have also developed a smart store or digital store with an online showroom. The store allows customers to visit, select all models, and register for test drives. From the outset, the showroom itself can track customer visits, display sales and marketing operations through business intelligence (BI) dashboards, and create a data storage system from social media through the organization’s private domains such as WeChat and Tiktok. I can do it. This allows you to collect and analyze data from all channels to further grow your business, respond quickly to your customers and deploy with the most effective promotions. All of this has helped us build a data-driven organization, giving us a complete picture of our sales and marketing processes from start to finish. Activities can be accurately evaluated, so you can invest in activities that provide the best returns. The project boosted his sales by 30%, half of it online, despite the pandemic. said Hironari.

Hironari concluded: The transition from traditional marketing to digital marketing presents one challenge. Some organizations are stuck in traditional marketing or rely on traditional marketing. Traditional ad spend to promote goods and services will grow 11.7% this year as consumers spend most of their time online and are increasingly disinterested in digital advertising and engagement, according to CMO Survey 2022 data is expected to. Also, the rise in digital crime and cyberattacks has made consumers wary of online advertising. Additionally, according to a report compiled by NTT DATA, Dx Spotlight Feature Asset, it recognizes that digital experiences can be effectively delivered to consumers in terms of speed, service flexibility and marketing transformation to meet individual needs. He is only 4/10 of the organizations that do. This report shows that the organization may be off the right track. Because the key to successful marketing in this era relies on a comprehensive digital marketing strategy that meets consumer demand. individual needs.

About NTT Data (Thailand) Co., Ltd.

NTT DATA (Thailand) Co., Ltd. or NTT DATA (Thailand) is a subsidiary of NTT DATA Corporation Co., Ltd. NTT DATA Corporation Co., Ltd. is a global digital business and IT services leader from Japan. With expertise in front-line management of data networks and telecommunications, NTT DATA employs more than 139,500 people worldwide, operates in more than 50 countries, and operates in various countries around the world. In 2020, NTT DATA was ranked 6th in Gartner’s Global IT Service Provider Market. NTT DATA (Thailand) started as a technology system provider of debit and credit card payment solutions, including web-based and mobile applications, and has long been trusted to serve the financial sector in payment systems. . From this expertise, the company has been developed to serve customers in a variety of industries including manufacturing, telecommunications, energy and retail. As a result, NTT DATA (Thailand) became an IT consulting company. This includes the design and development of technology solutions that are validated to world-class standards and flexible to work, with attention paid to optimizing quality and service. client. For more information, please visit our website https://www.nttdata.com/th/en and Facebook page https://www.facebook.com/nttdatathai.

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