MTV’s New Merch Masters Fashion Series on YouTube
Since the early 1980s, MTV has been at the forefront of pioneering trend-setting and record-breaking content. And heading into summer 2022, the media giant has introduced a new digital series titled “Merch Masters.” The series aims to explore fashion in a fun and creative way.
A one-of-a-kind all-new digital series, MM pits fashion designers against each other to design and create new merch for a star-studded guest cast of today’s most popular music artists. increase. .
Hosted by TikTok creator and media personality Tefi Pessoa, each episode begins by revealing a special guest artist each designer needs to create a salable product.
Working within a timed stage set and fast-paced environment, the designers immerse themselves in each episode while designing potential merchandise for musicians such as Saweetie, Lil Nas X, MGK, Camila Cabello, J Balvin, and Seventeen. We will go head-to-head to win.
Following on from the channel’s previous fashion-forward shows such as House of Style and Fashionably Loud, the new “Merch Masters” series will create its own lane for style content and will air exclusively on MTV’s YouTube channel.
Meanwhile, YSL Beauté has announced Lil Nas X as its new brand ambassador.