Kain Automotive dashboard powered by Orbee, Kain Metrics 2.0

“Orbee’s expertise has opened a new window of opportunity for us to collect datasets that show how traffic and lead data can be correlated with the entire consumer journey.”

Irvine, CA (PRWEB)
September 12, 2022

Orbee, a leading provider of digital marketing analytics, data and automation solutions for the automotive industry, partnered with automotive training specialists Kain Automotive to reimagine the composite dashboards used in NCM’s Digital 20 Groups. did. In 2010, David and his NCM created the industry’s first Internet/BDC 20 group and three years later the first Digital Marketing 20 group. Kain Metrics was the original composite dashboard built for NCM 20 Groups and led the industry in dealer collaboration efforts. With more technology and data capabilities, he Orbee is tasked with building KainMetrics 2.0. The update leverages Orbee’s proprietary marketing system to streamline how a dealer measures data on his website traffic his sources and third-party generated leads, creating a composite dashboard. Ready to rethink.

“Our desire to build a new composite dashboard arose from limitations regarding access to comparative data points, but Orbee’s expertise allowed us to create a data set that shows how traffic and lead data work. We have been able to open up new opportunities for collecting , correlated across the consumer’s journey,” said David Kane, president of Kane Automotive. “We used to base our business recommendations on aggregate reports, but now with Orbee we have a level of granularity and transparency that was not possible before. .”

KainMetrics2.0 gives 20 group members a “single pane of glass” view of all their digital marketing efforts. The goal of this new composite is to increase accountability, awareness and improve the performance of dealer marketing strategies. With a wide range of options for driving consumer traffic and leads, it is becoming increasingly difficult for dealers to track the success or failure of their partners’ campaigns.

“With new tools that make reporting more streamlined, Kane’s NCM 20 group members can spend less time on tedious reporting and more time on valuable insights,” said Orbee’s Chief Commercial Officer. As one Peter Fong said: “By focusing on finding opportunities in data and taking action, these members will be able to come out on top in an ever-changing market.” and best practices from top industry experts.

If your dealer is interested in joining the Digital 20 Group, please contact David@KainAutomotive.com to find out how to join. 20 Group Distributors can increase sales and profitability by participating with their fellow members throughout the year.

About Orbee Co., Ltd.

Orbee provides digital marketing analytics, data and automation solutions to the automotive industry. Franchises, independent dealers, and large dealer groups rely on Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behavior with customer journeys, and integrate first- and third-party analytics with tag management. Manage and control your data, reach shoppers everywhere with omnichannel marketing, and leverage leverage. Enable one-to-one engagement with personalized messages, comply with regulatory and data protection laws, and empower your technical teams with powerful APIs and SDKs. The company partners with dealer-focused media agencies, service providers, and OEM programs to expand its range of powerful technologies. For more information on Orbee’s powerful marketing technology, visit orbee.com and follow Orbee on LinkedIn. Connect directly with Olby by visiting us at an upcoming event.

About Kane Automotive

Kain Automotive provides expert training for Automotive Internet Sales/Service and Business Development Center Operations. The company’s services include internet sales and service training, sales and service BDC operations development, digital marketing consulting, social media and reputation management guidance. Founded in 2003, Kain Automotive develops strategies and tactics to motivate customers to engage, appoint and purchase products and services from dealers. For more information on Kain Automotive’s expert training services, please visit kain.auto.

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