Is a Digital Marketing Degree Worth It?
So you want to become a digital marketer.
Whether you have a desire to start a career in digital marketing or want to change your current career path, a new career path requires education and experience.
What level of education do you need to succeed in the marketing industry?
And is it worth investing in a digital marketing degree to advance your career?
It’s important to understand what employers are looking for right now and how to chart the best path from the starting point.
This column discusses the pros and cons of earning a formal digital marketing degree.
Digital Marketing Degree Case
Since 1960, the college enrollment rate for high school graduates has increased significantly by 46.8%.
Additionally, 19.1% of bachelor’s degrees and 11.6% of associate’s degrees are business related (digital marketing degrees tend to be related).
It’s clear that bachelor’s degrees continue to grow in popularity, and a business degree is one of the most sought after among college students.
increase career opportunities
A bachelor’s degree in marketing remains the traditional approach to launching a college student’s career.
It serves as a foundation for building a strong educational foundation while having the credentials to back it up.
Your degree also serves as an important addition to your resume to back up your previous work experience.
In fact, in today’s job market and job interviews, some employers require you to have a degree in order to apply for a job.
Expand your skill set
A four-year digital marketing degree opens the door to more potential employment opportunities for employers who require a formal degree.
Employers also tell you that while your degree may be specialized in digital marketing, you have broad business knowledge in various functional areas such as finance, accounting, search engine optimization, social media, and public relations. We also recognize that it is possible.
On the other hand, having only a digital marketing certificate indicates that you specialize in one area.
Develop communication and analytical skills
Educational experience in digital marketing leads to developing skills to understand consumer behavior and tools to attract, convert and retain customers.
It also teaches you to think critically about what motivates and drives your customers to act.
These demonstrable skills are attractive to employers and can substitute for equivalent formal marketing work experience.
Increase your earning potential
The median income for bachelor’s degree holders is $2.8 million, 75% more than those with only a high school diploma.
A master’s degree makes you even more competitive, earning an average of $3.2 million over your lifetime. Whereas a PhD earns his $4 million and a professional degree earns his $4.7 million.
Additionally, according to the Bureau of Labor Statistics, the average expected weekly income for employees with a bachelor’s degree on their resume is $1,173, a significant improvement over the average earnings for associate’s degrees.
The unemployment rate is also significantly lower at 2.5%.
Based on these findings, a correlation between education and the likelihood of earning an average salary is clear.
The Case Against a Digital Marketing Degree
The pandemic has changed many economic and operational factors in many industries, including education.
Accelerating digital adoption and the need for virtual learning have made it clear that students can and should learn online.
A recent survey of high school students found that their chances of attending a four-year college dropped nearly 20% in less than a year, from 71% to 53%.
A third of respondents to the same survey said the economic impact of the pandemic has made them less likely to attend four-year college and more focused on career training and post-college employment.
Increased access to online education
A degree was once a requirement for aspiring digital marketers, but the pandemic has derailed that mentality.
Digital marketing courses and digital marketing certifications are literally at your fingertips.
Additionally, accredited courses offer convenient study program options for students who don’t have time to attend face-to-face classes.
Creating digital marketing professionals are looking for online options to cut costs and save time while getting educated.
Entrepreneurs don’t need a 4-year degree
When considering whether a college degree is worth it, think about your long-term plans.
You don’t need a college degree to enter the digital marketing industry as an entrepreneur.
Alternatively, you can build your own business with self-study digital marketing training, mentorships, or other online digital marketing programs.
Running your own digital marketing business can also be lucrative.
In search, for example, founders are most likely to make more than $200,000 a year, according to the latest in the Search Engine Journal. State of SEO report.
But if your dream is to work 9:05 at a big company, many need a formal marketing degree.
Without a degree, digital marketing recruiters at big companies might not even look at your resume.
Whether you choose to pursue an online digital marketing certificate or a college degree, you can’t go wrong with either.
it is more affordable
Learning digital marketing and starting a website in a non-accredited digital marketing course can be 10x more profitable than attending graduate school. Marketing degree.
Additionally, programs such as Google Digital Marketing Certification are free.
When looking for a trusted marketing and SEO certification program, look for:
- Industry-recognized digital marketing certification (e.g. HubSpot Content Marketing Certification).
- help with placement With potential employers after the course.
- fulfilling course (e.g. courses covering inbound marketing, email marketing, search engine marketing, mobile marketing, online advertising, etc.).
- Platform practical experience Technologies used in marketing roles.
Set yourself apart from other degree holders
When competing for jobs in the marketing field, having a certification can help you stand out from others applying for the same job.
This title will appear prominently on your resume to show that you have taken steps towards achieving your career goals.
In fact, according to Robert Half Technologies’ 2021 Salary Guide, entry-level marketing managers without qualifications can expect to earn $67,000 a year.
A Certified Marketing Manager, on the other hand, earns approximately $116,500. The annual income difference between the two is $43,000.
So what’s good? Marketing Degree or No Marketing Degree?
Instead of considering certification options, you may pursue formal education at a university.
In short, it’s your own preferences, the study format that works best for you, the cost, and your goals.
If you excel in face-to-face learning and a more structured academic environment, a bachelor’s degree in marketing may be your best option.
Alternatively, if you prefer to go at your own pace and gain hands-on experience in marketing, getting a certificate is the best way to go.
This hands-on experience will then allow you to build your portfolio and prove yourself a strong candidate.
Whether you want to hone your digital marketing skills at a four-year college or start a marketing career without a formal education, it depends on your personality and what works best for you personally.
There is no right or wrong way to get a digital marketing job.
Stay true to your preferred teaching style and acquire the skills you need. You will be on your way to becoming a successful marketer in your own time.
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