Hull City signs local digital marketing firm to drive post-acquisition growth
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Hull City’s off-field team is looking to build on the club’s success following this year’s acquisition by bringing in specialized local businesses to drive digital sales and profiles.
The club said it will partner with digital performance marketing business 43 Clicks North to increase revenue from membership, merchandise and match day ticket sales.
Mike Ellis, managing director of 43 Clicks North, said the deal “strengthens the company’s expanding activities in the world of sports” and builds on his commitment to “develop Hull’s pool of digital talent.” also said to support
Hull City marketing manager Jamie Thomas declares the club has launched a new season “bright on and off the pitch” under Turkish media and entertainment entrepreneur Akun Ilikari, who bought the club in January. Did.
Membership sales rose to 12,500 from last season’s 8,500, with average attendance for the first three home games surpassing 17,000 compared to last season’s 12,000.
Jamie comments: The atmosphere in his first two games of the season was very impressive due to the increased crowds and his new stadium layout.
“The membership campaign will run for most of the rest of the year. If you need additional help selling tickets for a particular game, we can do that.
“In retail, the chairman has invested heavily in the amount of inventory ordered to avoid a slight problem last season with unexpected demand for certain items.”
43 Clicks North agreed to a deal to facilitate ticket sales for Leeds Rhinos earlier this year. Mike says:
“It’s about unlocking business challenges and trying to drive real, measurable performance by creating new customers and increasing customer retention across the board.
“Our mission statement is to put Hull on the map of the digital world by building a digital knowledge ecosystem that benefits the city itself. We support a lot of talented people.”
Matthew Neville – Bdaily Correspondent
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