How Your Brand Can Help Close the Education Gap

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- Since the pandemic, educational technology has improved the learning experience for teachers and students.
- Edtech companies and resources help balance inequalities in our education system.
- Investments from advertisers allow Quizlet to provide free learning tools to students.
When the COVID-19 pandemic closed schools in 2020, American education embraced technology more than ever. This demand for online learning has required educational technology companies to innovate quickly and effectively to enable learning from anywhere.
Janet Price, an English and French teacher at Columbia Falls High School in Montana, said: “We had to go completely digital to really understand what people needed to improve.”
Edtech prepares students for the real world
Sam Kary, Founder and CEO of New Edtech Classroom, says that edtech can be an important educational tool if it works well. “It makes learning more relevant, meaningful and accessible for all students,” he said, noting that as students graduate into a tech-driven world, the use of technology (e.g., videos and vlogs) ) is also worthwhile.
“Edtech prepares students for the jobs of the future and teaches them skills that will protect them from the dramatic changes brought about by automation and artificial intelligence,” said Kary.
He said that edtech is particularly important in improving education, equity and access, allowing all students to learn at their own pace by enabling teachers to build differentiation into lesson design. said it can.
“With technology, students can repeat and revisit as needed,” Price added. Her school will be back to full in-person by the fall of 2020, but Edtech will allow students who miss school due to COVID-19 (or other illnesses) to move back and forth between classroom and home. It is now possible.
Quizlet provides educational technology solutions for today’s world
One useful tool for teachers looking for edtech solutions is Quizlet. Quizlet is an online learning tool that focuses on practice using flashcards to learn or reinforce learning. The company attracts approximately 60 million monthly active users, and investment from advertisers helps Quizlet make online learning more widely available by providing free learning tools to students around the world. increase. According to the company’s internal data, in 2021 he had over 300 million active users using the platform for free.
With the growth of edtech in empowering student learning, there are also new opportunities for advertisers to reach these audiences of lifelong learners in a brand-safe environment through native advertising opportunities and custom content programs. Quizlet and other edtech The platform builds and maintains the loyalty of Gen Z and Millennial users, reaching achievers at every stage of their journey.
Quizlet CMO Brad Ramsey said:
Brands can offer content in their own “Quizlet way” through the Custom Content Program. This allows you to be an educator in topics that are natural and authentic for your brand. For example, a financial institution might sponsor a custom content program centered around financial literacy, while a social justice-minded brand might sponsor Be the Change content. This is his Quizlet Social Justice library of impactful information for educators.
With 2 million teachers using the product, we reassure advertisers that educators trust the quality and integrity of the Quizlet brand as long as they create their own content on the platform. increase.
“There was no question whether it was a safe platform for students,” Price said.
A smarter, better way to learn from anywhere
Price added that Quizlet has gotten “smarter” in recent years and improved its live components. For example, if two students are quarantined at her home and she wants to use her Quizlet to teach her game, the two of them will participate in the rest of the class and fully can be synchronized.
Price loved using Quizlet as a student, and finds it useful enough to use it at home. Just last year she used it to study for her National Board Certification. There she became one of her six educators in this highly qualified area. Her husband also used Quizlet to prepare for the EMS technician exam.
“At Quizlet, we have a strong belief in students’ ability to learn, and our mission is to help students practice and master our material with integrity,” said Ramsey.
“That is why we continually leverage technological advancements, feature additions, and reporting to ensure Quizlet is used appropriately, maintains academic integrity, and supports modern learning everywhere. I have.”
Learn more about advertising on Quizlet.
This post was created by Insider Studios and Quizlet Ads.
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