Hightouch today announced that it has been recognized as the first Activation and Measurement ‘One to Watch’. Modern Marketing Data Stack Report: A Technology Guide to Integrating, Analyzing, and Enabling Data for Greater Customer Experiences Run and started by Snowflake, a data cloud company.

Snowflake data-backed reports identify the best solutions used by Snowflake customers, enabling marketers to leverage the Snowflake Data Cloud and accompanying partner solutions to best identify and service valuable prospects. and show you how to convert them into loyal customers. By analyzing usage patterns from a pool of approximately 6,000 customers, Snowflake identified six technology categories for organizations to consider when building their marketing data stack. These categories are:

• analysis
• Integration and modeling
• identity and enrichment
• Activation and measurement
• business intelligence
• Data science and machine learning

This report focuses on active members of the Snowflake Partner Network (or companies with equivalent agreements with Snowflake) and Snowflake Marketplace providers, examining each of these categories that make up the modern marketing data stack, technology is emphasized. Indicate partners and their solutions as a “Leader” or “Notable” within each category. The report also details how Snowflake’s current customers are leveraging these partners’ technology to enable data-driven marketing strategies and informed business decisions. I’m here. Snowflake’s report provides a concrete overview of the partner solution providers and data providers that marketers choose to build their data stacks.

“Marketing professionals continue to increase their investments in analytics to improve their organizations’ digital marketing efforts. Denise Parson, Chief Marketing Officer of Snowflake. “Hightouch’s innovative approach to enabling data and marketing teams to activate audiences within his Snowflake earned him recognition as a ‘Person to Watch’ in the Activation and Measurement category. ”

In Snowflake’s report, Hightouch was identified as a “feature to watch” for Activation & Measurement by differentiating itself from traditional CDPs and establishing Snowflake as the single source of truth. This approach offers two major benefits to the enterprise. First, marketing teams can skip the implementation phase of traditional martech solutions and start personalizing the customer journey from day one. Second, marketers can leverage all of their data rather than being limited to the fixed data model offered by most marketing technology solutions on the market.

“Being recognized as a company to watch in Snowflake’s first-ever Modern Marketing Data Stack report is a testament to the dedication Hightouch has shown for our mutual customers,” explained Hightouch Co-CEO. Tejas Manohar“We look forward to continuing our partnership with Snowflake to create innovative approaches to help our customers adopt the best-of-breed marketing data stacks to drive their businesses forward and serve their customers. ”

Click here to read The Modern Marketing Data Stack: A Technology Guide to Integrating, Analyzing, and Enabling Data to Power Great Customer Experiences.

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