Heaven by Marc Jacobs Takes the Fashion Crowd to Another Place – WWD
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Heaven by Marc Jacobs went to Bushwick, the mecca of its Gen Z customer base, on Saturday night. The brand has taken over nightclub Elsewhere in celebration of its fall campaign. The campaign officially features his Doja Cat, co-host of the night. Charli XCX, Dev Hynes, Pamela Anderson, Kyle MacLachlan.
The line to enter the venue stretched down Johnson Avenue and circled the block shortly after the doors opened at 10pm. “Everyone in this line is on the list,” one of his bouncers told the group, insisting they take the lead.
By midnight, the intimate room was wall-to-wall with corpses. Guests on a packed dance floor included Jared Leto, the “Gossip Girl” crew — Jordan Alexander, Eli Brown, Evan Mock — photographers Tyler Mitchell, Ricky Thompson, and art curator Kimberly Drew. rice field. Madonna was already in Brooklyn for the evening’s Marni show and stopped by briefly.
The room continued to swell in anticipation of the night’s performers. Charli XCX took the stage shortly after midnight with her brief two-song set, followed shortly after by her Pink Pantheress. The night’s finale, her Doja Cat arrived backstage at around 12:30 am and quickly took the stage. But the party ended at 3:00 am and the night was still young.
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