Top tips for acting on insights from Instagram analytics

It’s nice to have the art of interpreting Instagram analytics, but do you know how to act on them?

This is essential if you want your brand to stand out among the noise of Instagram’s 25 million odd business accounts to grab users’ attention.

To help you, we’ve put together some suggestions on how you can use the insights we’ve collected.

Post with peak times in mind, but be strategic

One of the best things about Instagram analytics is that it tells you when your audience is most active.You are requirement To use this to your advantage – but keep in mind that your optimal posting times may be the same as other brands competing in this space.

Don’t assume there is a one-size-fits-all approach, as this can impact your engagement rate. Carefully review your active hours and schedule your content accordingly.

Petra Smith, marketing consultant for Squirrels and Bears, agrees.

“Look at when your audience is most active and post an hour or two before peak hours to make sure your content is already waiting for your audience.”

Dan Davis, on the other hand, claims that posting strategies can be more calculated.

“Beware of the ‘active hours’ feature in Insights. Sure, that’s the time your viewers are most active, but every other account they follow can also see it and likely post in that window.

“Instead, look at your second or third busiest time and post during that time so you don’t get lost in the noise.”