GroundTruth Appoints Brandon Rhoten as CMO
Roten Brings Expertise and Leadership to Building High-Performance Brands
New York, September 21, 2022 /PR Newswire/ — ground trutha leading location-based marketing and advertising technology company, today announced: Brandon RothenDigital marketing veteran and senior-level brand marketer has been appointed Chief Marketing Officer. In this role, Brandon will lead all marketing functions and will be responsible for developing go-to-market strategies for GroundTruth’s advertising products.
“We couldn’t be happier to have Brandon be part of our expanding team. Steve McCarthy, CEO of GroundTruth. “He is joining at just the right time as we look to continue growing beyond the end of 2022. Brandon will play a key role in the rollout of new audience technology later this year. It will really change the way brands and agencies think about reach and engagement.”
Brandon brings his expertise and first-hand experience in building high-performing brands, having held senior leadership roles with some of the largest US brands and as a strategic advisor to several leading digital marketing agencies. As Vice President of Marketing for Wendy’s International, Brandon led the brand’s advertising and media efforts, including her award-winning Snarky Social strategy. During this time, Wendy’s has taken a turn for the better, with more than 36 quarters of growth since then. Brandon also served as his CMO of Papa John’s and most recently of Potbelly Sandwich Shops where he led transformational marketing efforts including advertising, consumer insights and product development. Brandon began his marketing career at his B2B agency, his Gyro International (now his Merkle B2B), decorated and has since overseen billions of dollars in global media investments. .
“Your CEO and CFO can’t care about media metrics. They care about actual business results,” he commented. Brandon Rothen“GroundTruth allows marketers to have a measurable impact on the most important and hard-to-reach outcomes, such as actual store visits. It’s a game changer for CMOs who are in business.There’s nothing better than driving profitable traffic.I’m thrilled to be joining the GroundTruth team to help the marketing department become a business growth engine for brands.”
Brandon was named a Top Digital Marketer by Ad Age. His team works forbes, spin, first company, advertising age, Digiday, wall street journalWhen ad weekHis team’s dozens of marketing campaigns have won awards including Cannes Lions, Effies, Addis and Pencils. one show.
Brandon has also spoken at several industry events including SXSW, ANA, Adweek, 4A’s, SocialMedia.org, WOMMA, and is frequently featured in industry publications and podcasts.
About ground truth
GroundTruth is a leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and nonprofits rely on performance-driven solutions that help them reach consumers at their moment of intent to drive business outcomes that matter. GroundTruth’s suite of geocontextual display and video advertising products and services are available at scale through a self-serve omnichannel advertising platform, managed services, and partnerships with industry resellers. GroundTruth’s marketing platform is powered by a proprietary data set called “Visit Data” certified by the Media Rating Council (MRC). Our unique cleansing process combines contextual mapping technology (blueprints), owned and operated properties, and third-party mobile location data. Together, they generate billions of visits per year.
learn more: www.groundtruth.com
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Matthew Penacchio
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