st.petersburg, florida – At your local Goodwill, Esther Bemah can be found setting up her camera and posing in outfits she’s collected from the recycling giant. increase.

“Goodwill is the place to find ultra-low, affordable branded deals,” said Bemah. “I found a long-sleeve dress from Ralph Lauren. It was $100 and I got it for $30 or less.”

Bemah is a Goodwill Suncoast blogger and through her Goodwill blog and Instagram, she shows shoppers that high fashion is available at low cost.

“I’ve always been thrifty, but I didn’t start blogging until 2018,” says Bemah. “Goodwill eventually caught my eye and I’ve been blogging for them ever since.”

Bemah said she sets spending limits before she makes any purchases. When I shop at Goodwill, I always set it to $35 or less.

She comes up with ideas on how to combine different outfits.

“This is how I styled it and this is how I got it,” Bema said. because it will disappoint you.”

more: Tampa Bay Influencer Uses Platform to Help Children in Need

Bemah said she could get quite a few items with her own money. Usually she gets her 7-8 items, but a coupon in her Goodwill newsletter can lead to even more.

She also said she usually avoids shopping on weekends, adding that her best days are usually Mondays, Tuesdays, and Wednesdays. She tries to go in the morning when there are many varieties and options.

Young consumers like Bemah are driving the growth of frugality. Many people prefer second-hand markets to department stores for their low cost, sustainability, and unique fashion finds.

“Especially for high school girls, they usually go through a style change phase at that stage,” says Bemah.

This bargain hunt has a larger purpose.

“Anytime I shop, I look forward to having you come shop with me because I’m investing in other people’s lives,” Bemmer said.

Bemah’s Goodwill blog is here. We also give her tips on her Instagram account (@estherbee_) and her Goodwill Suncoast (@goodwillsuncoast).