If you want to improve your digital marketing, you first need to understand the basic tools many businesses rely on. Google’s search, analytics, and advertising platform is the most popular in this space. Learn more about these options and more from members of our online small business community below.

Learn about the state of Google Search

Google Search is one of the most important online tools for any business. If you want to make the most of it, you need to understand current trends. This his Startup Bonsai post by Nicola Bleu includes stats related to Google searches. Members of BizSugar also shared their thoughts on the post.

Boost Your Ecommerce Sales With These UX Design Tips

The user experience of your website can have a dramatic impact on your e-commerce sales. Each site is different, but there are some best practices that make a difference. For more information, read this mind inventory post by Manoj Rajput.

Learn the basics of Google Analytics

Before improving your website and digital marketing, it helps to understand exactly what your current strategy is working and what isn’t. You can see these details in Google Analytics. Check out Jasmeet Singh’s Blog Unplugged post about this platform.

Consider These WordPress Plugins for Analytics

However, Google Analytics is not the only option for measuring website activity. In fact, there are many tools available for WordPress. Ben Sibley shares the list in this his Independent Analytics post. After reading, visit the BizSugar Community to see what members have to say.

Improve your digital advertising results

When investing in online advertising, you need a good ROI. Even if certain results are achieved, there may be room for improvement. Get tips in the Small Biz Viewpoints post by Harry and Sally Vaishnav.

Familiarize yourself with Google Ads match types

Google recently updated its ad match types, upsetting some online marketers. But these changes seem to be sticking. Get a guide to using these updated types in this Search Engine Land post by Nicole Farley.

Find the best virtual assistant service for your business

A virtual assistant can help you on your website, inbox, social media profile, and more. But before you can get these benefits, you have to choose a service provider. See Andre Oentoro’s Pixel Productions post for the full list.

Create an effective marketing plan for your business

No matter what kind of marketing channel you choose for your business, efficiency is key. Choosing an efficient strategy can save your team time without sacrificing results. For more information, see this Crowdspring post by Rizza DC. Then visit the BizSugar Community to see what members have to say.

Consider ease of deployment when implementing a content filtering system

Content filtering helps users quickly access the most relevant post types. However, not all content filtering systems are easy to deploy. Lisa Sicard elaborates on this concept in this post of her Inspire to Thrive.

Create a video content strategy

Whether you’re posting your video to a website or social media account, this format can offer a lot of value. However, you need a strategy related to video content and quality. Read more about creating in this Social Media Examiner post by Michael Stelzner.

If you’d like to suggest your favorite small business content for consideration in an upcoming community roundup, please send your news tip to sbtips@gmail.com.

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