Foodpanda, Asia’s largest food and grocery delivery platform outside of China, has officially launched panda ads, a suite of advertising technology (AdTech) and marketing solutions. First introduced in 2021 as a proof-of-concept, Panda Ads provides advertising opportunities for brand partners, enabling brands to reach millions of digital his native customers beyond traditional channels.

With the launch, foodpanda unveils a new suite of integrated advertising capabilities, including the foodpanda app, digital marketing assets and a new partnership program.

Globally, AdTech’s market potential is expected to reach $1 trillion by 2030. Foodpanda’s parent company, Delivery Hero, has predicted that AdTech services will generate over €2 billion by 2024/25.

Through Panda Ads, foodpanda aims to help brands increase awareness and reach, improve sales conversions, build brand awareness and drive sales. Panda ads are available in 11 Asian markets: Singapore, Malaysia, Thailand, Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.

As an integrated advertising solution, panda ads offers a complete suite of advertising options, from static and carousel images to videos and lead-generating ads. Brands can also leverage foodpanda’s social media channels to form collaborative partnerships across foodpanda’s industries.

They build brand visibility and enable performance tracking and monitoring. Panda Ads supports brands’ digital marketing campaigns by providing:

Speed ​​up planning to execution: Advertising campaigns are designed and managed directly on foodpanda’s platform, allowing for faster implementation. Ads will appear on foodpanda’s platform just two weeks after campaign sign-off. This is faster than industry standards.

Ad assets also became more prominent on order tracking pages and captured consumer attention for longer periods of time (e.g., up to 30 minutes for quick commerce deliveries), resulting in video ad completion rates of 70-80%. Become. Rates and Flexible Execution: Panda Ads allows advertisers to tailor their campaigns to incorporate a variety of solutions, from in-app advertising to digital his marketing channels, according to their unique objectives.

Widest reach of a single on-demand delivery platform in Asia: As the largest food and grocery delivery platform in Asia (outside of China), foodpanda offers the largest reach in the region across 11 markets. Regional demand delivery player.

An Integrated Ecosystem for Better Results: Advertise across all foodpanda verticals, from food delivery and pickup to grocery delivery through pandamart and foodpanda shops, to help advertisers achieve better results. can be published. With a user base that regularly orders food and groceries, Panda ads are especially ideal for brands looking to reach digital native consumers who value convenience.

Exclusive Advertising: foodpanda offers select partners an exclusive opportunity to collaborate with our beloved brand ambassador, Pau-Pau. This adds a special Foodpanda touch and enhances the consumer connection associated with Pow Pow.

Brands that have already signed up for Panda advertising span a wide range of industries, including Tiger Brokers, Heineken, and Huawei. Designed for a seamless experience in the native app environment, Panda Ads engage users without interrupting their foodpanda experience. foodpanda supports brands throughout the campaign journey, from conception, activation and measurement, with complete reporting and insight sharing.

GroupM Accelerates Panda Advertising Growth Across Asia foodpanda has also partnered with GroupM, a leading media investment agency. This strategic partnership allows GroupM’s clients to enter his fast-growing AdTech space by activating foodpanda’s in-app advertising and other media assets, and to collaborate with foodpanda on brand partnerships and campaigns. can. The partnership spans his seven markets of Singapore, Malaysia, Thailand, Philippines, Pakistan, Hong Kong and Taiwan.

“Foodpanda has worked extensively on improving our advertising solutions over the past year. said Mr Kiranjeet Singh Purba. “We are particularly pleased to begin the launch of Panda Advertising through our partnership with leading agency GroupM, which we believe will help our clients enter new areas of digital marketing in Asia.”

Together with GroupM, foodpanda aims to further strengthen the AdTech vertical by bridging the online gap between brands and customers.

Toni Ruotanen, Head of APAC Commerce at GroupM Nexus, said: panda ads’ innovative technology enables advanced personalization and targeted advertising, and points the way forward for retail media. “