Singapore – Media Outreach – 16th September 2022 – foodpanda, Asia’s largest food and grocery delivery platform outside of China, has officially launched panda ads, a suite of advertising technology (AdTech) and marketing solutions. First introduced in 2021 as a proof-of-concept, Panda Ads provides advertising opportunities for brand partners, enabling brands to reach millions of digital his native customers beyond traditional channels. With the launch, foodpanda unveils a new suite of integrated advertising capabilities, including the foodpanda app, digital marketing assets and a new partnership program.

Globally, AdTech’s market potential is expected to reach US$1 trillion by 2030. Foodpanda’s parent company, Delivery Hero, has predicted that AdTech services will generate over €2 billion by 2024/25. Through Panda Ads, foodpanda aims to help brands increase awareness and reach, improve sales conversions, build brand awareness and drive sales. Panda ads are available in 11 Asian markets: Singapore, Malaysia, Thailand, Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.

Bridging the Online Gap for Advertisers

As an integrated advertising solution, panda ads offers a complete suite of advertising options, from static and carousel images to videos and lead-generating ads. Brands can also leverage foodpanda’s social media channels to form collaborative partnerships across foodpanda’s industries. They build brand visibility and enable performance tracking and monitoring. Panda Ads supports brands’ digital marketing campaigns by providing:

1. Increased speed from planning to execution: Advertising campaigns are designed and managed directly on foodpanda’s platform for faster implementation. Ads will appear on foodpanda’s platform just two weeks after campaign sign-off. This is faster than industry standards. Ad assets also stand out on order tracking pages, which can capture consumer attention for longer periods of time (for example, up to 30 minutes for quick commerce deliveries). As a result, video ad completion rates are 70-80%. rate.
2. Flexible execution: Advertisers use Panda Ads to tailor campaigns to incorporate a variety of solutions, from in-app advertising to digital marketing channels, according to their unique objectives.
3. Widest reach in Asia with a single on-demand delivery platform: Foodpanda, the largest food and grocery delivery platform in Asia (other than China), offers the largest reach in the region across 11 markets and the widest reach of all on-demand delivery providers in the region. We have you covered.
4. An integrated ecosystem for better results: To help advertisers achieve better results, you can advertise across all foodpanda verticals, from food delivery and pickup to grocery delivery through pandamart and foodpanda shops. With a user base that regularly orders food and groceries, Panda ads are especially ideal for brands looking to reach digital native consumers who value convenience.
5. exclusive advertising: foodpanda offers an exclusive partner-exclusive opportunity to work with our beloved brand ambassador, Pau-Pau. This adds a special Foodpanda touch and enhances the consumer connection associated with Pow Pow.

Brands that have already signed up for Panda advertising span a wide range of industries, including Tiger Brokers, Heineken, and Huawei. Designed for a seamless experience in the native app environment, Panda Ads engage users without interrupting their foodpanda experience. foodpanda supports brands throughout the campaign journey, from conception, activation and measurement, with complete reporting and insight sharing.

GroupM Accelerates Panda Ads Growth Across Asia

foodpanda also partners with GroupM, a leading media investment agency. This strategic partnership allows GroupM’s clients to enter his fast-growing AdTech space by activating foodpanda’s in-app advertising and other media assets, and to collaborate with foodpanda on brand partnerships and campaigns. can. The partnership spans his seven markets of Singapore, Malaysia, Thailand, Philippines, Pakistan, Hong Kong and Taiwan.

“Foodpanda has worked extensively on improving our advertising solutions over the past year. One Kiranjeet Singh Purba said: “We are particularly pleased to begin the launch of Panda Advertising through our partnership with leading agency GroupM, which we believe will help our clients enter new areas of digital marketing in Asia.”

Foodpanda is working with GroupM to further strengthen the AdTech space by bridging the online gap between brands and customers.

Toni Ruotanen, Head of APAC Commerce at GroupM Nexus, said: panda ads’ innovative technology enables advanced personalization and targeted advertising, and points the way forward for retail media. ”

Click here for more information https://www.linkedin.com/showcase/pandaads/.

Hashtag: #foodpanda

About Foodpanda

foodpanda is Asia’s leading delivery platform dedicated to delivering a wide range of food, groceries and more to consumers quickly and conveniently. With technology and operational excellence, foodpanda is leading the growth of quick commerce (q-commerce) across the region with its network of retail partners and pandamart cloud store, serving over millions of food deliveries on-line. We offer demand options. option. foodpanda operates in his 400+ cities in 11 Asian markets (Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar). foodpanda is a subsidiary of Delivery Hero, a global leader in the food delivery industry. For more information, see: www.foodpanda.com.