Entrepreneur Lizzie Glover Rudd pivots to fashion she cares about
Will the female body be liberated in 2022? Based on the Roe v. Wade overthrow, the answer is overwhelmingly no. But even before the Supreme Court’s devastating reversal, Lizzie Glover Rudd pondered the issue and its implications as the basis for the first collection for her fashion brand, Glover Rudd, which launched this spring. Her debut line, titled Collection 001, isn’t afraid to tackle high-risk themes like reproductive freedom, bodily autonomy, and what it means to be an outspoken woman in today’s world. “It wasn’t a safe choice for me, but it was an important part of my creative process,” she says. aquaculture“I researched historical texts and images about how women have been treated in the past and compared what I found with the current reality. History repeats itself.”
Fashion and art have always been interesting for the Los Angeles-based designer, but her career path hasn’t been linear. “I loved architecture and design, but I hated school, and I wanted it to end there,” she says. Grover Rad does not require extended education unlike other programs George transferred to the University of Washington. So she co-founded her Zoom Interiors with a few of her classmates. After being renamed Hutch, this virtual interior design service has grown into a hugely successful startup with Grover Rad overseeing her 100+ designers around the world. But Hutch proved unsatisfactory and she parted ways with the service during the pandemic, when her self-taught Grover Rad decided to channel her aesthetic passions in a different direction, gearing up again. to establish a fashion brand bearing her name.
Grover Rad’s first meticulously edited collection blends the maker’s interests in a smart and subversive way, combining tailoring, denim and silk separates. trompe l’oeil The blue and dark red top and leggings represent the topless female body, while the denim shirt and trouser set is a recipe once mistaken for witchcraft collected from women burned to death in the 16th century. It is characterized by the fusion of One of her dramatically eye-catching pieces is Hester’s voluminous red chiffon dress that hosts her pudding etching. scarlet letr by Mary Hallock Foote from the second edition of the book. “It was very revolutionary at the time to have a female artist published,” explains Grover Rad.
But perhaps the work that got the most attention was the one produced in collaboration with mother-daughter comic artists Aline Kominski-Krum and Sophie Crumb. “They are autobiographical artists who created four-page comics based on memories of abortion stories spanning 40 or 50 years,” says Grover Rad. “It’s the first time two female cartoonists have collaborated.” These stories are printed not only on his reversible opera coat, but also on his plaid denim coat, silk dress, scarf and T-shirt. I’m here. They had raw honesty, which, combined with the topic, caused quite a bit of outrage on social media.
This confidence in the face of risk always drives Grover Rad to pursue new ventures, but that doesn’t mean she isn’t measured for how her line will evolve in the future. She currently releases two collections a year, with her second collection due out this fall. “I try to find a middle ground between tradition and what feels right for me,” she says.”I’m pretty antisocial and prefer intimate settings.”True fashion Speak like a designer.
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