An all-new feature-length documentary, killis set to explore the deadly link between the fashion industry and animal skins, exposing the unethical practices many brands carry out every day.

According to data from Good On You, a leading brand rating platform, 68% of brands today use animal products in their collections. For some of the larger, more profitable brands, this number rises to 91%.

Filmmaker Rebecca Capelli explores the use of leather, fur and wool across industries, using investigative footage shot over three years to trace the largest industry supply chains and their ensuing environmental impact. did. From how leather tanning pollutes water to how the use of unethical materials contributes to deforestation, this documentary looks at the impact on animals at every step.

In addition to her own footage, Capelli has drawn on the help of various professionals and campaigners, including television personality Lucy Watson, activist Bandana Tewari, and Emma Håkanson, founder of the Collective Fashion Justice. is renting

SLAY Director and Producer Rebecca Cappelli said in a press release: “SLAY aims to challenge the idea that animal hides are fabrics and open our eyes to the dark reality behind fashion’s most popular hides.”

Considering the harsh realities of the industry and their implications, kill It offers a ray of hope by shedding light on solutions and ways brands can minimize their impact. From animal-free leather developed from pineapple leaves to plant-based wool grown from flowers, documentary highlights growing commitment to sustainable alternatives and encourages more and more brands to get involved I’m trying

kill is available on WaterBear, a free streaming platform dedicated to supporting the future of our planet.