Digital marketing expert sets out to upskill business in the Northeast

Marketing maestro Michael Knowles says he is on a mission to guide Northeast businesses through today’s challenging digital landscape.

Earlier this year, he worked for five years as a speaker and digital skills trainer for the Google Digital Garage Project. The project provides free digital skills training to individuals and small businesses across the UK. During the lockdown, as part of the project, Michael regularly spoke to more than 20,000 viewers through his YouTube channel on Google. He has also contributed to the training of many fellow trainers.

He was a Senior Lecturer in Digital Marketing at Newcastle University for two years and was nominated for Marketeer of the Year at The Prolific North Marketing Awards.

Now 38, Michael is a Tyneside-based business, helping thousands of small, medium and micro businesses in the region to compete with their well-resourced and tech-savvy competitors through ROAR digital marketing. is determined.

“For many people, digital marketing is a mystery, they don’t have the time or staff to master it, and as a result they are left behind when customers search online for the products and services they offer,” he said.

Michael used his digital marketing expertise and understanding of how Google works to develop an affordable product called SEO Bomb® that helped these companies rank higher. SEO Bomb® provides a kit of parts strategies, topic clusters, keywords, and the statistical research you need to write content to push the right digital button.

“Even if a business has a marketing department, we do all the time-consuming work.

“SEO Bomb® answers all the questions and challenges people are searching for online, helping users and Google understand that you are an authoritative voice in your field.” explains Michael. “It’s transformative because it makes your company visible in a very short period of time. It will skyrocket your rankings.”

Over 100 companies have already purchased SEO Bomb®. Small businesses, corporate in-house teams, as well as PR, social media and web agencies use it on behalf of their clients to create more informed content.

“I have worked with other SEO agencies in the past, and they tended to provide a list of topics and keywords. said Sarah Donnelly, Marketing Manager at Tritility, one of ROAR’s clients.

She added: This is far better than what I have gotten from working with other agencies. We’re starting to see a significant increase in organic conversions, and the reports are great. ”

In addition to SEO Bomb®, ROAR, which stands for Real Opportunities Actual Results, offers subscription DIY SEO products and complete digital marketing services for nearly 40 leading companies. Its customers include Northumbrian Water, Royal Mail PFS, North Tyneside Council and his Inflo multinational software company.

Mark Adair – Bdaily Correspondent

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