Daughter to set up store next to mom’s boutique in Detroit: What she sells
When Candace Williams was working with her mother at Detroit’s Teasers boutique, she noticed many people walking their dogs along Livanore Avenue in the morning.
One rainy day, this led to a business idea and Burks Fifth Avenue was born.
“It was raining and I was like, ‘This woman is walking her dog. She needs a raincoat,'” Williams said. Then she went to a fair with her mother, Paulette Williams, where one of the vendors was selling dog supplies.”It all kind of came full circle.”
Then came news that the previous tenant in her current space was moving out – and it’s right next door to her mother’s business.
Now, the dog, as Candace Williams calls her “bark star,” can go through the fitting room experience alongside humans, and has dog-sized dresses, hoodies, jerseys, sweaters, tuxedos, capes, and more. You can go out with shirts, denim, etc. Name-brand apparel and accessories, including a Chanel-inspired necklace and a hoodie that says ‘Paulenciaga’.
Candace Williams wants her store in 19359 Livernois to feel like an experience.
“I want them to feel like they’re treating their dogs like they would go shopping at a luxury store,” Williams said. “I want their pets to feel that way. Even if I don’t own one, I want them to feel that this is a luxury store for my pet and I want them to feel better.”
Williams comes from a family of entrepreneurs. Her mother, Paulette Williams, has run her Teasers boutique at Detroit’s Avenue of Fashion for over 20 years, and Candace joined as a partner.
“It’s the nicest thing that can happen to me: having her next to me and wanting her to follow in my footsteps,” Paulette Williams said of her daughter’s new store.
Teaser’s in 19355 Livernois is known for its women’s fashion experience. Customers can find shirts, pants, skirts, dresses and accessories.
The boutique also hosts fashion shows, which Paulette Williams says she started hosting about nine years ago. She sets up stages and runways in parking lots, sidewalks and sometimes on streets. Her first fashion show was attended by her 50 models.
“It’s a stylist kind of environment here,” Paulette Williams said in an interview in July. One of her wishes is for her customers not to look like everyone else. That’s why she aims to find unique pieces.
The boutique has also been known to participate in several Avenue of Fashion events. Jazz on the Avenue, Light Up Libanova, Juneteenth Jubilee.
“When it comes to the fashion shows that we do, I think people are always looking forward to what we do. And we do a lot of in-store events.” We do a lot of different types of events involving people and customers,” he added.
And the mother-daughter duo, both from Commerce Township, make sure no dog is left out of the popular fashion show hosted by Teasers. Barks Fifth Her Avenue hits the runway with a crowd-friendly pup showing off her outfit.
Mother-Daughter Bonds and Afterwards
Candace Williams said opening a store next door would benefit not only her and her mother’s family ties, but their ties as business partners and event co-sponsors.
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Candace Williams said, “It definitely wasn’t planned, but it worked out at the same time.” did.”
She added: She feels it’s one of my best friends. I talk to her a lot throughout the day even when we are not here. “
When Teaser first opened 22 years ago, Paulette Williams said it was the only business located in a place called Avenue Plaza.
“I was the first to come here and there wasn’t a lot going on,” she said. , there was a little narrow sidewalk.”
“But it wasn’t bad. Shopping, everything was alive.”
Over time, she began gaining new business neighbors and the area became as full as it is today, with over 200 black-owned businesses within the area. Michael Dolphin said the legal description is from Clarita Avenue to St. Martin’s Avenue, but the organization considers businesses up to Eight Mile and past Clarita and Seven Mile to be part of the historic district.
According to Michael, this historic business district was built in the 1960s and housed several high-end retail stores. When he was younger, he remembers taking the bus and visiting shops to buy clothes. He said there are several businesses left in the area from the early days, including House of Morrison Shoe Repair, Dixon His Barbershop, and Terry’s Wig & Rush.
He said the Avenue of Fashion is completely different now. After the 1967 riots, there was a flight from the city. However, black Detroiters began buying land and buildings in the district.
“One of the reasons it’s viable as a business district is that so many companies own this land,” says Michael. “So they’re immune to rent increases. It’s a solid group of black businesses in Libernoy.”
Michael said Paulette Williams is a big influence on street fashion shows.
“That was one of the biggest attractions of Jazz on the Avenue,” said Michael. The event he held on August 6th. The boulevard he has never been to in Libernoy attracts 7-8,000 people, and when you actually walk up and down to the shops, they can experience first-hand what the boulevard is. “
And Michael said the business district is growing. He said the setback occurred during construction to add turn lanes and new curbs to the boulevard, which began in April 2019 and lasted nine months. Then the COVID-19 pandemic caused a period of downturn.
“But there was so much energy last year and early this year,” Michael said. “I can really see the difference. I have more foot traffic.”
Paulette Williams said her vision when she first opened the store 20 years ago reflected exactly what she does now. And thanks to her daughter walking into her store, she knows her store will always be safe. She will continue to show Candace Williams the good and hard sides of owning a business.
Paulette Williams said, “I’m not ready to leave here now that I’m this age, but I know she’s next door.” I always wondered if something was going to happen, how this would turn out, so now I feel like it’s going to be okay.The teaser continues.”
For more information on Teaser’s Boutique, please visit the store’s website teasersboutique.online. For more information on Barks Fifth Avenue, visit his website at www.barksfifth.com.