Sustainability pioneers Collina Strada and Heartdub have teamed up to create digital fashion wear for the metaverse.
Following Collina Strada’s fantastic Spring/Summer 2023 collection GOT MILKWEED?, the New York-based brand has recreated five looks from the show in 2D. Originally launched as part of the brand’s physical line, the garment takes inspiration from graceful butterflies, driven to the show’s location – the Brooklyn Greenway, a cemetery turned monarch butterfly sanctuary. Virtual Play is the result of the brand’s partnership with multinational AI company Heartdub. established a future-leading, hyper-realistic digital material center committed to reimagining fashion “through digital fabrics and precision physics engines.”
A fanciful abstract print adorns a statement asymmetrical dress alongside a high-necked jumpsuit with exaggerated cuffs. Elsewhere, an open sweetheart neckline makes her colorful tartan checked evening dress a little more subdued. Sheer tulle is married to a bright yellow bodice.
See Collina Strada and Heartdub’s digital work above. Only available on his website on Heartdub.