Online services are being accelerated by Covid19. Businesses today are witnessing a massive digital transformation that paves the way for media convergence. Digital is now central to business operations and delivery. The transformation catalyzed by the pandemic has also helped the Indian advertising industry evolve. Currently at Rs 70,715 crore, the sector is witnessing a growth of 18.6% in 2020. It is expected to reach Rs 93,119 crore by the end of 2023, growing at a CAGR of 14.75%. Consumer behavior is permanently changing. In India he has 390 million smartphone users and his 460 million internet users. India is rapidly going digital and is expected to have 1 billion users by 2030. This is a great opportunity for companies to take advantage of the ever-expanding digital marketplace.

One such platform that recognizes this fact is Cyber ​​Media Research And Services Limited (CMRSL), a technology-driven digital marketing services and data analytics company. CMRSL directly engages both sides of the ecosystem: advertisers (demand side) and publishers (supply side). They create value for all parties involved and make it a win-win situation. CMRSL simplifies marketing for brands and publishers.

CMRSL is committed to the ad tech and data analytics business in a rapidly expanding industry. The company has his four revenue streams: digital marketing, programmatic media buying, publisher monetization, and data analytics. Together they form the pillars of the digital marketing landscape. In short, we offer a unique and proprietary platform and solutions that enable advertisers and publishers to match the right ads to the right people. This results in higher conversions and sales for advertisers and more revenue for publishers. The company has expanded its product and customer base and is well-positioned to build multiple revenue streams in the digital environment. to build a sustainable business for the future.

One of its flagship services is CyberAds, which offers an automated AI/ML-based programmatic and media buying solution. Their targeting engine provides end-to-end media buying for brands and agencies to generate better targeting and his ROI across campaigns. CyberAds consolidates multiple inventory supplies to provide a single window of performance. This drives improved efficiency and decision-making throughout the supply chain. To help brands better organize across omnichannel, CMRSL has his platform called CMGalaxy. It does this by integrating data across multiple channels, including CRM systems such as Google, Facebook, Amazon, Twitter, LinkedIn, and Shopify.

CMRSL’s Auxo Ads platform enables publishers to optimize revenue and manage traffic more effectively. Multiple demand sources compete for premium inventory, increasing publisher profitability. Auxo Ads captures user behavior data at scale to help publishers better understand their communities. Collected data helps us build better predictive models to improve monetization, traffic, and analytics. With CMRSL, you can expect your product to scale up in the digital marketing ecosystem. Adtech industry is expected to grow at his CAGR of 30%.

The CMRSL platform was founded by Pradeep Gupta, chairman of CyberMedia Group Companies, who founded CyberMedia in 1982. He is an angel investor who has led over 250 of his startups. Indian He is an Angel He is the founder of the network and has also been awarded the ‘National Entrepreneur Award for Best Leader’ by the Government of India. Under his leadership, CMRSL’s revenue increased by 88%, EBITDA by 92% and PAT by 228% in the 2021-22 fiscal year.