Following the launch of offices in Southeast Asia, digital marketing agency Tug has been reappointed by Budget Direct Insurance.

Tug signed with Budget Direct Insurance in 2020 to manage link acquisition and competitor analysis to boost local search rankings. The scope of agency has expanded to include content, UX and conversion rate optimization services (CRO), content strategy, and landing page experience.

Budget Direct Insurance is an online digital insurance company and part of a global insurance group that provides insurance solutions to millions of policyholders worldwide.

With offices in Sydney, London, Toronto and Berlin, Tug also specializes in performance media that combines data, media, content and technology to improve brands’ return on investment.

The account will be managed by Darran Hong, Tug Singapore’s SEO Director, who was recently appointed after Tug Singapore expanded into Southeast Asia earlier this year.

Willy Bilaro, digital manager for SEA at Budget Direct Insurance, said: Opening an office in Singapore means that we now have a presence on the ground, which will only facilitate closer collaboration and results in business, and we are delighted to continue our partnership. think. ”

Karen Soo, Managing Director of Tug Singapore, said: As the digital marketing landscape continues to evolve, we look forward to continuing our relationship with Tug to ensure they achieve their marketing goals and return on their investment. ”

Named APAC Performance Agency of the Year 2022, Tug works with regional clients such as Budget Direct Insurance (Singapore), Easy Compare (Thailand), Charlton Media Group (Singapore) and WWF.