In second place is John Rampton, serial entrepreneur and founder of online payments company Due and productivity company Calendar. According to research, Rampton had his Twitter follower count at his staggering 1,257,792.

Pam Moore, founder of digital marketing agency Marketing Nutz, was the most tweeted person in the study. With more than 25 years of experience sharing with the world, Moore has created 134,776 tweets providing advice and industry insights to his 285,548 followers.

Two SEO influential women made the top 10. Among them are Aleya Solis, an international SEO consultant and founder of Orainti, who ranked ninth, she is the founder of Zen Media Shama Hyder. Hyder is the most popular on her LinkedIn with an incredible 615,959 followers while Aleyda Solis has more of her Twitter followers (125,110) than that.

Google is one of two companies to make the top 20 twice, the other being SEO software company Moz. Danny Sullivan, Google’s Public Relations Liaison, is in the top five thanks to the number of tweets (78,888) and his Twitter followers (533,000). Additionally, Google search advocate John Mueller is known for sharing tips in the SEO industry and giving Google tips on what to expect next. His followers clearly want his advice and opinions on the latest industry trends.

No wonder Rand Fishkin and Neil Patel were both on the list. Fishkin is the founder of Moz and Patel is the founder of his Kissmetrics. Both figures are very popular on social media, especially Twitter, and both have over 400,000 followers of his. When it comes to LinkedIn, Neil Patel has quite a few followers (453,000) and Rand Fishkin has his 128,000 followers.

The study was published at a time when the digital marketing industry is rapidly evolving. The global market is estimated to make him worth $786.2 billion by 2026, and currently the SEO industry alone puts him worth $80 billion.

And as the industry grows, so does the interest in careers. According to Google Trends data, global searches for “SEO jobs” have increased by 76% for him in the last 12 months.

A Rock The Rankings spokesperson commented on the findings: This research aims to help those who want to stay on top of the latest trends by taking a closer look at the industry’s most knowledgeable people sharing content on social media.

“There is so much talent in this industry and it continues to grow, so there is no doubt that we will see new influencers in the near future, but it is very exciting to have such great insight from the current top 20. Lucky for you.”