Financial solutions firm Cambridge on Wednesday unveiled a new digital marketing solution it announced is now available to more than 3,800 advisors and other financial professionals.

Brought to you by Cambridge, RetireTRAC is a comprehensive retirement preparation and planning system as well as a prospect conversion tool, the company said.

The new retirement solution is designed to help clients better understand the intricacies of the planning process and contribute to “the holistic planning approach that clients desire today.”

RetireTRAC, on the other hand, is a prospect conversion tool that helps advisors convert prospects into clients and discover new and amazing insights about existing clients, the company says.

This solution allows clients to immerse themselves in the planning process from the first booking. Clients take her five-minute assessment online and rate themselves in 20 areas to determine their level of retirement readiness.

According to Cambridge, the evaluation results generate a personalized RetireTRAC score and action plan tailored to each client or prospect. “The score determines where the client is now, and the action plan identifies items that need to be addressed to realize the client’s retirement vision,” he said, providing a “roadmap” for future appointments. I added that I will provide it.

There are two subscription tiers to choose from for your RetireTRAC deployment: Bronze and Platinum. The Bronze tier includes unlimited access to tools such as standard surveys and dashboards, individual client reports, and client progress reports.

Platinum level subscriptions include Bronze level features to add expert company logos to reports, customize surveys, and access a resource library of topic-specific appointment presentations and brochures A new function will be added.

Aviva Taps BNY Melon

Aviva Investors, the global asset management business of Aviva plc, appointed Bank of New York Mellon to provide a fully integrated operating model for certain front office support services and middle and back office activities.

In a joint announcement on Tuesday, the companies said as part of a long-term agreement, BNY Mellon will provide Aviva Investors with a comprehensive solution featuring traditional asset services such as custody, fund management, depository functions and front office support. . Mandate monitoring and performance measurement.

A key part of BNY Mellon’s front-to-back operating model is Data Vault, a cloud-based data platform that enables Aviva Investors to unlock insights and accelerate access to analytics for teams across the investment lifecycle. You will be able to The move will, according to Aviva Investors, “increase its ability to focus on core investment and client-related activities.”

As of June 30, 2022, BNY Mellon had $43 trillion in assets under custody and management and $1.9 trillion in assets under management.

GeoWealth Launches Consulting Division

GeoWealth has announced several upgrades to its turnkey wealth management platform for RIAs. It said it is focused on providing advisors with more personalization and choice in their investment management programs, including investment guidance, due diligence, services and support.

For advisors seeking guidance and concierge-level support in building custom integrated managed account solutions, GeoWealth has created an in-house investment consulting department.

To best serve their clients, advisors now require more control, flexibility and customization when managing their client portfolios. GeoWealth said, “We responded by expanding our model marketplace, increasing our curated manager menu by more than 200%.”

Advisors utilizing GeoWealth’s own platform have always had the flexibility to build their own models, choose a third-party model portfolio, or combine the two via a custom UMA. GeoWealth has also enhanced its advisors’ ability to customize on its platform by onboarding individually managed accounts and a single asset class, or “sleeve level” strategy that will be used as building blocks for UMA allocations, the company said. said.

GeoWealth also announced the release of an integration manager portal module on the platform, developed to “better enable efficient model-level rebalancing and reassignment”. The manager portal will allow third-party managers and advisors who manage his client portfolios to seamlessly communicate portfolio updates to his GeoWealth trading team for execution, the company said.