Sojournis the leading digital marketing platform built for travel and is celebrating its 15th anniversary this month. Founded in 2007, Sojern is Unwavering focus on travel from day oneFrom targeting travelers with ads on printed airline boarding passes to encompassing big data, digital marketing, the rise of programmatic advertising in new channels, mobile devices and social media. evolved into travel.

Sojern has learned and persevered through every challenge, industry change and innovation. For example, the smartphone revolution in the late 2000s brought about a dramatic shift in internet browsing behavior, creating unprecedented opportunities for travel agents to develop more direct relationships and facilitate online bookings. With the rise in smartphone usage and subsequent social media boom, Sojern created a multi-channel framework for travel marketing. This currently includes search engine marketing (SEM), metasearch, display advertising, connected television (CTV), social media advertising, and more. — Engage travelers at every stage of their journey wherever and whenever they are online.

During this same period, Sojern has collected, aggregated and analyzed literally billions of travel intent signals (such as hotel and airline booking data) every day from thousands of travel brands around the world. This rich data environment Sojourn Traveler EcosystemIt is the foundation of the company’s platform and the engine of Sojern’s client success and continued growth.

The latest example of Sojern’s evolution is Sojern Travel Marketing PlatformIn response to the changing technology landscape and the evolving needs of its customers, Sojern built an intelligent marketing platform. Unparalleled Traveler Insights, multi-channel scale, and automatic optimization all in one place. With the Sojourn Traveler ecosystem at its core, the platform gives travel marketers the tools to cost-effectively drive demand, convert customers and build loyalty. digital first world. Embedded with cutting-edge machine learning technology, the Sojern platform powers over 10,000 travel marketing campaigns. hotel, destination, When attraction clients every year.

Sojern CEO Mark Rabe said: “Our business was born in travel, but our focus remains solely on travel. Rather than broaden our focus, we have dug deeper. Because we basically believe it helps.In short, we know travelers better than anyone.

After 15 years at the forefront of the travel industry, Sojern has witnessed a fundamental shift in digital marketing. His three key factors that have led to the success of Sojern clients are:

1. Travelers want personalization: there is no average traveler76% of consumers Probability is high Buy from brands that personalize. The complex path to purchase prevents marketers from basing their marketing strategies on blind segmentation and demographic data. Instead, travel intent and behavioral data should be used to find travelers, build audiences, and develop personalized campaigns to motivate travelers to engage.
   
2. Marketing must be on all the timeConsumers are always dreaming and looking for their next trip, even in the off-season. An always-on marketing strategy means that your campaigns are always active. Travelers are always online, so travel marketers can’t afford to stop their campaigns.
3. Direct booking is the best way to build brand trust, loyalty and profitabilityMarketers must build direct relationships with their customers to increase engagement, efficiency and effectiveness of their travel marketing strategies. Developing a first-party data activation strategy across channels and devices to drive direct bookings is key to that success.

Over the course of 15 years, Sojern has learned to adapt to the many challenges posed by the travel industry and the global economy. From the 2008 financial crisis and her unprecedented COVID-19 pandemic to ever-evolving technological change, Sojern will weather many storms and continue to come out stronger. The company’s unwavering focus on travel builds resilience and reaffirms its vision to become the #1 travel marketing platform.