Milan — Nss, the media platform representing Neapolitan street style, has built a reputation in Italy over the last decade, following in the footsteps of online outlets such as Highsnobiety and Hypebeast, documenting the rise of streetwear as a cultural phenomenon and its impact on fashion. I have built. .

Tuesday, Nss Magazine — The editorial arm of a multifaceted business that also runs a digital agency known as Nss Factory. Shop, Nss store. Nss Galleria, a digital space for exhibitions, as well as the sports- and women-focused G-Club vertical, is celebrating his 10th anniversary with a party on the first day of Milan Fashion Week.

Led by co-founder and CEO Walter Dapril, the magazine is dedicated to exploring fashion and culture, with more and more reports on the industry and the latest fashion-influenced TikTok trends. Launch, which includes setting up a website for France and a French-focused vertical, and publishing the Nss archive.

It marks a milestone by taking over the newsstand at Piazza Maggio XXIV in Milan’s Navigli district, where the party will be held and open to the public.

“From the beginning, Nss has been a cool hunting project, a cultural hunting project. I’ve been looking for them and reporting them.

Launched in Naples in 2012, the magazine builds on the experience of the blog D’Aprile launched in 2009 with Vincenzo Schioppa and Simon Laudati. He first turned to cities in Southern Italy for inspiration and began to showcase his culture on the streets.

“We tried to connect the seemingly disparate worlds and cultures and bring the streets together. [culture] Runways, clubs, soccer fields,” explained the CEO. “We are a hybrid [project] It’s about creating a space where creativity flows without labels. ”

For the anniversary, Nss magazine has brought together 10 creative voice actors, including Gilda Ambrosio from The Attico, street retail platform Slam Jam, Dj Sita Abellan and street brand Luter to sell for €10 at a party event. I designed a t-shirt to celebrate. each.

Ambrosio said it was inspired by “Churchcore” and took elements from Catholic iconography, Luther embedded one of his campaign images, and Slam Jam paid homage to the early punk scene.

According to its own rulebook, D’Aprile said the magazine has always favored the interaction of digital and traditional media, with the Nssx party being an example of a newsstand location.

“It’s about establishing a dialogue… between worlds that fought each other for no reason, in fact, as we keep saying, if not unique entities that are constantly evolving. It’s two sides of the same coin,” D’Aprilé stressed, emphasizing that change and improvement come from this dialogue.

Doujinshi dedicated to anniversary events will also be published and sold as stickers and pins.

After Milan Fashion Week, the Nss Magazine team heads to Paris for an event at The Hoxton Hotel on September 29th to herald the opening of the French vertical, Nss France.

In October, the Nss family will unveil its archive, a collection of over 90,000 images documenting street style over the past decade. It debuts online, followed by an exhibition and physical activation at his Nss factory headquarters in Milan.