Hashtag Orange, one of India’s leading digital marketing solutions providers, has been awarded the creative mandate of Signify Innovations India (Euronext: LIGHT), a global leader in lighting. Hashtag Orange will be responsible for conceiving, developing and executing the company’s creative campaigns for both online and offline channels.
Founded in 2018, Hashtag Orange provides 360-degree digital marketing solutions, from product identification to sales and service. The company has established itself among the top digital advertising companies in India. Our aim is to help companies achieve their goals through a comprehensive digital marketing strategy.
Signify is the world leader in professional and consumer lighting, and lighting for the Internet of Things. Founded in Eindhoven, The Netherlands as Philips, the company has been a leader in the lighting industry since 1891 with innovations serving businesses, municipalities and consumers. Its energy-efficient lighting products, systems and services enable consumers to enjoy superior quality light, people’s lives to be safer and more comfortable, businesses to be more productive and cities to be more livable. Become.
Welcoming Signify to our corporate portfolio, Mukesh Vij, founder of Hashtag OrangeSaid, “We are very excited to work with Signify in India. The company has a strong tradition in India and has been a pioneer in transforming Indian home lighting for decades. We have built a reputation for providing creative solutions, and we are strengthening that reputation by partnering with Signify to develop culturally rich creative solutions. To strengthen our links, we embarked on a digital transformation journey, building a strong digital presence for our partner brands through content development, marketing, advertising and technology solutions.Our Mission as a Digital Marketing Provider is to help Signify grow on both digital and legacy platforms.”

Commenting on this association, Nikhil Gupta, Head of Marketing and Integrated Communications and Commercial Operations, Signify South AsiaSaid, “Signify has brought trust to generations of Indian consumers with 1 in 3 Indian consumers using Philips lighting products. is at an exciting stage in the brand’s journey and we look forward to working with a dynamic and young agency like Hashtag Orange at this time.”