Watsonville, California. — Driscoll’s has launched the latest digital projects to support the brand’s savory strawberry collection, including the Berry Patch Sensory Wheel and a collection of ‘Specialty Strawberry Mini Sets’.

The new digital assets are aligned with the return of Driscoll’s seasonal premium offerings, delivering on the brand’s promise of serving only the finest berries through custom creative, shareable online content.

Driscoll’s is the first fresh berry company to offer three very different, highly flavored strawberries mapped to a unique sensory wheel.

Driscoll’s Berry Patch Sensory Wheels are the first in the berry industry designed to capture the full sensory spectrum of Driscoll’s Berry tastings. His Driscoll’s Strawberry Sensory Wheel, launched in May with the launch of his new Tropical Bliss Berry, strengthens Driscoll’s ability to convey flavors to berry consumers and encourages the brand’s continued flavor pursuits. make it stand out.

Ashley Capurro, digital marketing manager at Driscoll’s, said: “Consumer response to our summer content has been amazing and we are excited to share both educational and engaging content through our digital platforms.”

Driscoll’s latest digital content launch will begin in early September on the brand’s social media channels including Instagram, Youtube, Facebook and Twitter. Driscoll’s has created three “Mini Moments of Sweetness” to respond to the “miniature art” trend that has dominated social media for months. In these 3 “Mini Moments of Sweetness” of her, you can escape the mundane by transporting premium her berries to your very own miniature her getaway.

Driscoll’s new content aims to increase awareness of its premium collection and highlight the differences between each premium berry, including Tropical Bliss, Sweetest Batch and Rosé Berries.

Digital Marketing Evelyn Martinez said: Specialist, Driscoll’s. “Since all of our new digital assets are meant to be shared with friends and family, it will be interesting to see how consumers interact with our Specialty Her Strawberry Her Mini Her Set content on our channel. I’m looking forward to

Driscoll’s will combine the launch of the Berry Patch Sensory Wheels and “Specialty Strawberry Mini Sets” with the official launch of the brand’s TikTok channel to deliver content that is educational, inspiring and fun. This latest addition to its social media channel portfolio is another example of how Driscoll’s is directly engaging with consumers, including the next generation of berry lovers.

About Driscolls

Driscoll’s is the global market leader in fresh strawberries, blueberries, raspberries and blackberries. With over 100 years of farming heritage, his Driscoll’s is a pioneer of berry flavor innovation and Only the Finest Berries’ trusted consumer brand. With over 900 independent growers worldwide, Driscoll’s develops unique, patented berry varieties using only natural breeding methods with a focus on growing great tasting berries. . A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help nurture seedlings grown on local family farms. Driscoll’s currently serves year-round consumers in more than 22 of his countries in North America, Australia, Europe and China.