Post Post: The Philosophy di Lorenzo Serafini opens the doors of its upcoming fashion show to the public.

The brand, managed by Aeffe Group, is launching a contest on Instagram to offer five people the chance to participate in the show during Milan Fashion Week, which runs from September 21st to 26th.

Starting Monday, users will be invited to share their favorite images from the brand’s feed to their accounts via Instagram Stories, tagging them with the tag of the label and the dedicated hashtag #PhilosophyGuest.

The contest will end on September 19th and the company will nominate the winner of a golden ticket that will allow them to attend the event on September 24th at the Palazzo Mezzanotte, the building that houses the Italian stock exchange. To do.

Aeffe Group also manages the Alberta Ferretti, Moschino and Pollini labels, so the Milan Fashion Week agenda is packed. Alberta Ferretti will have his September 21st show, and Moschino will present his Spring 2023 collection the following night. Accessories brand Pollini will hold a presentation on September 23rd, the night before the Philosophy Show.

The womenswear label designed by Lorenzo Serafini isn’t the first brand to give this fashion season a democratic twist.

As reported, Diesel shared plans to open the show to the public via an online registration process. I also revealed that I will be able to participate in the fashion show of.

Each Prada customer who purchased a limited edition black cotton poplin shirt with an archive print received a free NFT and was automatically shortlisted for the chance to fly to Milan to attend the event. Details will be communicated in ‘Prada Crypted’, the brand’s community-oriented space on the Discord social platform.