New York Fashion Label Area Signs Footwear Deal – WWD
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American luxury brand Area, founded by Beckett Fogg and Piotrek Panczyk, has been embraced by Kendall Jenner, Bella Hadid, Ariana Grande, Dua Lipa, former First Lady Michelle Obama and many others. For its ultra-clear appeal, it’s teamed up with Italian footwear brand Sergio. Collection Rossi.
The 20-style range will be unveiled and on sale in February 2023, but will be unveiled in four pairs of sandals at the Fall 2022 area fashion show on Monday at Flick Madison.It includes a black satin stiletto heel with a crystal stiletto and a crystal protuberance resembling a unicorn’s horn on its toe.
Riccardo Chute, Group CEO of Sergio Rossi, said: “With this collaboration, Sergio Rossi has been collaborating for a long time, but this time with one of the most influential brands in the fashion industry. We share the rules of femininity together. We have the best partners to recreate.”
“This collaboration embodies a synergy of heritage and expertise imbued with modernity and innovation,” added Piotrek Panszczyk, co-founder and creative director of Area.
In recent years, Sergio Rossi has also collaborated with American designers Rosie Assoulin and Adam Lippes, as well as Milan-based footwear brand Manevi. Lanvin, St. John and Wolford’s parent company, her Fosun Fashion Group, will acquire the storied footwear brand for 2021.
Founded in 2014, Area has built a following for its decadent, ’80s-resonant, ultra-glamorous stagewear, corsets, jeans, and accessories. “We love playing with the idea of cheap and chic, what is done and what is not done. They were all very sophisticated, even though they didn’t really have access to them when they lived in Poland.The same was true for Russian women, Panszczyk told WWD in a 2019 interview. .
“We also have all the aspiring ‘It’ girls on board. I don’t know, but it’s like some kind of fantastic range of people who are all aspiring to be something they might not actually be. “
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