According to a survey, more than 92% of Korean doctors believe that pharmaceutical companies’ enhanced digital marketing efforts in the non-contract era have helped them prescribe medicines.

Okuma Pharmaceutical was named by the largest number of respondents as the pharmaceutical company most effectively implementing digital marketing.

“Inter MD”, a knowledge and information sharing service for doctors, conducted a questionnaire survey of 1,000 doctors on their online marketing activities using a doctor-only portal site, and announced the results on the 26th. The purpose of this study was to find out how doctors are using and evaluating the pharmaceutical company’s digital her marketing this year.

In a poll conducted from November 10 to 14, 91.7% of doctors said that pharmaceutical companies’ digital marketing activities had a positive impact on prescriptions.

Of those who answered yes, 42.8% said digital marketing helped them obtain information about new drugs, and 30.3% said it helped them obtain additional information about existing drugs they prescribed. The remaining 21.7% said it helped them find topics and information relevant to their field of expertise, while the remaining 5.2% said otherwise.

The most respondents (15.7%) named Daewoong as the best digital marketer among domestic pharmaceutical companies, followed by Hanmi Pharm (14.4%), Viatris (8.65%), JW Pharmaceutical (7.8%), Boryung Corp. ( 7.1%) followed. .

When it comes to digital marketing methods, 41.5% of physicians get their information through online conferences and 26.8% through doctor-specific portals.

Disappointments with doctor-only portals, respondents cited a lack of scholarly content in areas of interest, outdated information focused on specific drugs that were not updated, and a lack of community dynamism. Areas they wanted to strengthen included up-to-date lecture review services and summaries, content on various treatments and diseases, and up-to-date guidelines and precautions for drug use.

InterMD CEO Lee Young-do said, “Since the outbreak of the new coronavirus infection, the competition among pharmaceutical companies has intensified, and it is necessary to create a digital marketing strategy with a solid direction and continuous communication based on it. ‘ said. “To this end, pharmaceutical companies are using various methods such as introducing various technology-based marketing tools, upgrading existing digital marketing methods, conducting database targeted marketing, and providing diverse content for their user base. You have to rack your brain to invent.”

InterMD is a portal site for doctors where members ask and answer questions under their real name on various themes such as treatment, diagnosis, taxation, and labor affairs. The Q&A service allows members to share a variety of information, including reviews of the latest foreign medical papers, information on various diseases and medicines, and information on medical-related laws and labor.