Higher education technology company upGrad has launched a new campaign that reflects its established legacy and key differentiators for its digital marketing program with MICA Ahmedabad.

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As part of the digital campaign, the two advertising films capture the excellence of the widely accepted and industry-recognized programs that help professionals build their careers.

The story includes over 100 digital marketing tools, the opportunity to run campaigns for real money, and the legacy of a program that provides access to MICA faculty.

Conceptualized by our in-house digital creative team, the campaign highlights young potential aspirants with ambitions to advance their careers wanting to improvise in this digital age, while also striving to create a “great It rightly outlines how greatness can be recognized.

Ankit Khirwal, Vice President and Head of Marketing at upGrad, said: In this day and age, it is imperative to develop the right skills needed to prepare for the future and we are dedicated to providing the right skills, along with mentorship that enable our learners to become future leaders in their industry. We are delighted to be empowering professionals working with the best of educational methods.Through this film, we have sought to bring out the legacy of MICA Ahmedabad’s digital marketing program, which is widely recognized in the industry. ”

Shreyas Shevade, Associate Director, Head of Creative and Content Marketing – India, upGrad, added: I hired from there, taught there, and even applied to study there. So the idea for this campaign came from seeing MICAn being recognized for his degree in interviews. It’s amazing and a little enviable that today’s young, aspiring marketers can add a great name like MICA to their resume. That’s what upGrad is all about: making a great education easy and equitable for all who have the drive and potential. ”

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