After three years away from home, Tommy Hilfiger is back at New York Fashion Week for Fall 2022 Ready To Wear.

Even the New York summer rains that hit front row A-lists including Shawn Mendes, Kourtney Kardashian, husband Travis Barker, Kate Moss and Kodak Black forced them to take shelter under umbrellas. son’s program.

A tribute to the great New York artist Andy Warhol and his collaborative multi-disciplinary approach to art, fashion and culture, the Phygital Show, named Tommy Factory, is a celebration of the future and the present, the digital and the physical, the runway and the It was an experiment where reality intersects. world. Guest-generated AR balloons lit up the runway skyline as “creatures from the Metaverse interacted with his IRL guests.”

But all this was just the backdrop for the brand’s new-age apparel collection.

Ivy League ready and urban Americana – Hilfiger has been able to adapt his brand to straddle the unparalleled diversity of American fashion. As we head into Fall 2022, the 71-year-old designer will be the pivotal point in telling stories about how to wear clothes. There, leisure and luxury are not separated from formal.

There’s a joke that fashion is ephemeral and style is timeless, but Hilfiger manages to fit both in one seam. As well as bridging the chasm between the youth audience that made his clothes a streetwear staple and the sleeker version unveiled today.

Tailoring returns to the collection and can be easily paired with the casual codes that have marked the brand’s last decade. It may be a while before we see track pants with ties in the office, but I want to make it happen.

A classic style with a few tweaks. His rugby shirt is elongated, his puffer jacket is even larger, and his cardigan is oversized and accentuates the slouch effect. Colors remain bold and take cues from college life: traditional greens, burgundy, yellows, and bright cobalt blues.

Woven into everything from knitwear to activewear, the new Tommy Hilfiger TH Monogram was created in partnership with illustrator and graphic designer Fergus Purcell.

This is Hilfiger’s second release in a few weeks. A few days ago the designer unveiled a new collection in collaboration with Richard Quinn. The graphic collection also includes a new monogram that interweaves English rose and check motifs. The collaboration, a bright collection of ’60s Carnaby Street transformed into his TikTok, made a guest appearance at the end of the show.