We all know it’s hard to keep up with the constant changes in the digital marketing landscape. Don’t worry; we’ve got you covered. Check out the latest on some social advertising platforms and see how they can help your business!

meta

Outcome-Oriented Advertising Experience (ODAX)

Earlier this year, Meta announced that it was restructuring its campaign objectives to make it easier for advertisers to select their desired business goals. As of July 2022, all new campaigns in the Ads Manager interface have switched to this new format. By moving to a results-based advertising manager, Meta facilitates the creation of optimal campaigns and helps you achieve those results.

So what does this change look like?Instead of the typical 10 campaign options you’re used to seeing in the interface, it’s reduced to 6 objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales.

ODAX was built to help businesses navigate the platform more efficiently. By simplifying advertising objectives and making them applicable to the broader marketing industry, advertisers can more effectively communicate their desired business goals.

Advantage+ Shopping Campaign

On August 15th, Meta announced a new product, Advantage+ Shopping Campaigns. This new tool uses AI to automate campaign creation and leverages new machine learning models to help ecommerce and retail advertisers get the most out of their advertising budgets. Advantage+ Shopping campaigns are designed to be an efficient solution for businesses focused on performance and wanting to drive conversions from their platform.

Advantage+ Shopping campaigns can automate up to 150 creative combinations at once by eliminating manual steps in ad creation. You can create up to 8 Her Advantage+ shopping campaigns per country, designed to give the algorithm a chance to reach users who are more likely to purchase your product.

With Advantage+ shopping campaigns you can:

Pinterest

Pinterest API for shopping, product tagging for pins, catalog videos, shop tabs

Recently, Pinterest introduced several new merchant features to help businesses create a more immersive shopping experience on the platform. Discovery and shoppable commerce are at the forefront of digital marketing trends, and these new features will enable Pinterest to offer millions of users a more engaging shopping experience.

Pinterest API for shopping: This new merchant feature allows businesses to manage inventory and provide more real-time and accurate information to Pinterest shoppers. Some of the notable features are:

• Upload and manage feeds, pause feed ingestion using APIs, get feed status, control scheduling, and receive errors and alerts.
• Create and manage product groups by using filters to group items into product groups.
• Update product metadata in real time.
• Reduce bandwidth usage by having the API update only the items that need to be updated.

Product tagging of pins: This is a new shopping feature that allows businesses to make their Pins shoppable and easily turn user inspiration into action. Product tagging makes it easier for users to purchase the products you see in your images.

Catalog video: Pinterest has introduced an option for merchants to include videos in their product catalog. This allows pinners to see the product from all angles. With video being such a powerful format among all social media platforms, this update could be a game-changer in consumer decision-making and help drive more conversions.

Shop tab: With your Pinterest business profile, you can easily display shoppable products to your browsing users using the shop tab.This new feature allows merchants to organize product groups into[ショップ]Managed and customized directly in the tab, the new interface will help power your direct shopping activity on Pinterest.

snapchat

Checkout on Snapchat for Shopify merchants

In a recent announcement, Snapchat signaled the launch of its own sales channel that integrates directly with Shopify. For businesses using Shopify, there is an easy way for customers to browse and checkout directly within her Snapchat app. Like other social media sales channels, Snapchat checkout facilitates the consumer’s journey of discovering brands and products. It goes without saying that Shopify integration makes setting up your business much easier.

Ready to get started? Download the Snapchat Ads app on Shopify to start the process of setting up your store and checkout on Snapchat!

Looking for something new to test this quarter? These updates are a great way to enhance your social media advertising strategy. With ever-changing platforms and new product releases, it’s important to stay up to date in digital marketing.