Stagwell (NASDAQ: STGW) is a challenger network built to transform marketing. Mansur Basha As Chief Technology Officer (CTO) of Stagwell Marketing Cloud (SMC). Joining from his Applied Intelligence Practice at Accenture, Mansoor has developed a technology roadmap, data strategy, SMC-wide cloud integration for his portfolio, Stagwell’s proprietary suite of Software as a Service (SaaS) and Data as a Service. I will be in charge. A (DaaS) product built for in-house marketers.

Mansoor has over 20 years of experience in product development, management and marketing, engineering, and new business development. At Accenture, strategy and consulting, data-driven transformation, cloud analytics, artificial intelligence and machine learning-based use. He was responsible for case, scenario analysis for Fortune 500 companies.

“Nowadays, every company is a digital marketing company, but most lack the resources to develop the tools they need to actually tackle modern marketing. mark pen, Chairman and CEO, Stagwell. “Mansoor’s deep background in both building innovative technology solutions and marketing makes Stagwell Marketing Cloud well-suited to build a digital marketing infrastructure that his CMOs in any company can leverage.”

“I have spent my career blending business strategy with technical acumen to bring innovative products to market. It’s a great combination.” Mansur Basha, CTO, Stagwell Marketing Cloud. “From the acquisition of the Apollo Program to power first-party data infrastructure, to the recent launch of the first shared augmented reality experience in a live event environment with ARound and the Minnesota Twins, Stagwell has taken a thoughtful and strategic approach to Building an SMC and paving the way for organizations to deliver marketing innovation at the scale they need.”

Mansoor is currently an investment advisor to 11.2 Ventures and Purple Arch Ventures and is also an adjunct faculty member teaching digital marketing. new york universityHe joins Chief Product Officer Abe GeigerChief Marketing Officer Elspeth Rohrt Senior Managing Director Matthew Lockner on the SMC Leadership Team.

Stagwell Marketing Cloud is a unique suite of SaaS and DaaS tools built for in-house marketers, ranging from brand intelligence to media activation to influencer management. Products in the cloud include ARound, the first-of-its-kind stadium-level shared augmented reality platform. PROphet, a predictive AI platform for PR professionals. Koalified, an end-to-end influencer management platform. Harris Brand Platform for competitive brand intelligence. more.

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