Believe it or not, most of the hard work lies in testing different digital marketing strategies. This means spending time figuring out what works best for your business and what will give you the highest return on investment (ROI).

As you test different digital marketing strategies, you’ll find that certain approaches are more effective than others.

For example, social media marketing is a great way to build your brand and generate new followers, but where you spend your time depends on your audience.

71% of consumers say they are more likely to buy from brands they follow on social media such as Facebook and Instagram, while nearly 80% of B2B buyers are more likely to buy from LinkedIn in particular. higher. This means that if you are his B2B business owner, building a social media presence on platforms like LinkedIn should be a priority. In contrast, companies in B2C businesses should focus on building a presence on platforms such as Facebook and Instagram.

This underscores how important it is to test different digital marketing strategies and understand what works best for your business.

There are many things to consider when it comes to growing your business, but digital marketing is one of the most important. If you’re ready to double down on your efforts and get more sales, use these tips from BBB.

1. Create detailed audience personas

This is an important digital marketing strategy that every B2B or B2C brand should practice. The more detailed your audience personas, the more targeted and personalized your content and offers will be.

This is crucial given that 80% of consumers say they are more likely to do business with a brand that takes time to personalize their experiences and offers. In contrast, 66% of consumers expect brands to understand their unique and individual needs.

2. Invest in regular keyword research

If you want to double down on your digital marketing efforts, one of the best ways to do this is by investing in regular keyword research.

Approximately 93% of online sessions begin with a keyword search on one of the major search engines, so researching what your audience is searching for is critical to your success.

This allows you to build detailed keyword lists that include long-tail variations of common keywords. This makes it more likely that when someone searches for the keyword or phrase you’re targeting, you’ll rank for him on the first page of search engine results.

3. Adopt good SEO best practices

Search engine optimization (SEO) is a combination of tactics that help your content appear higher in organic search results. This includes creating engaging content optimized for the keywords and phrases your audience is actively searching for, using internal and external link building, and more.

With over 2.55 trillion searches on Google in 2020, making your content appear in organic search results is a critical part of your digital marketing strategy. Some of the most common SEO best practices worth implementing in your digital marketing strategy include:

• Develop web content based on keyword research

• Optimize all visual elements

• Optimize page loading speed

• Optimize headings/subheadings

4. Align Your Brand Right Across All Channels

Brand consistency across channels plays a bigger role than you might think in fostering trust and trust between you and your audience.

please think about it. If you haven’t created a consistent omnichannel experience across all channels, you’ll be considering many potential sales.

The more time and effort you put into developing a cohesive digital marketing strategy centered around developing a recognizable and compelling brand across all channels, the more likely you are to connect with your ideal audience. and, as a result, the opportunity to generate more sales.

Want to learn how to build a digital marketing strategy that delivers results? BBB is the perfect place to start. We provide educational content and best practices for small business owners at every stage of their growth.

Continue to improve your digital marketing strategy with great tips from BBB. Visit BBB HQ at BBB.org/BizHQ.