Manila, Philippines (PRWEB)
September 26, 2022

The next business email you send may not reach the person’s inbox. Alternatively, it could be excluded by mistake, but Google hasn’t notified us about it.

A recent study by digital marketing agency Spiralytics found that Google Workspace’s spam detection is increasingly filtering out business emails without the sender’s knowledge. Their research found that several companies mistakenly flag their emails as spam, disrupting important communications and more.

The good news, though, is that it’s an easy fix.

Dealing with email delivery issues

Email is essential to any business. Beyond communication, companies rely on email to reach their audience’s inboxes for successful marketing campaigns. If emails don’t reach your inbox due to deliverability issues, it can lead to lost revenue and business opportunities. It can also affect your brand reputation, as emails in users’ spam folders are often viewed as untrustworthy.

But deliverability issues plague the business world. His Spiralytics, a digital marketing agency, understands the importance of successful email delivery. In 2022, we’ve seen more and more incoming emails being flagged as spam. They investigated the issue and found that each email was failing Google’s Check MX tool.

This issue prompted them to undergo an in-depth study with a sample size of over 100 clients.From their research, only 9% of email domains passed Google’s security controls, resulting in an error. We found that only 17% did not. They eventually found that email deliverability became a problem when the sender misconfigured the email domain correctly.

Their research provides two methods marketers can use to improve email deliverability: email domain verification and email domain authentication. These methods will prevent your email server from flagging your email as spam. It also helps the server verify that the email does not contain malicious software and reaches the user’s inbox safely.

Spiralytics CEO Jimmy Cassells said: It’s a small, easy fix that can potentially offer a worthwhile return. “

Learn more about this research and improving email deliverability here.

About Spiralitics

Spiralytics is a full-service digital marketing company that specializes in improving online performance through SEO, content marketing, online advertising, social media marketing, email marketing, analytics and more. The company rapidly builds channel performance and delivers results through data analysis, testing, optimization and an unparalleled commitment to converting leads into paying customers. With over 9 years of experience, we work closely with over 400 clients in various industries across the US, UK, Asia, Australia and Europe.

For more information, visit Spiralytics.com.

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