Srinagar September 15 (KNS): PHDCCI-Kashmir in collaboration with Department of Handicrafts and Directorate of Handweaving Kashmir, supported by Ministry of Commerce and Industry, Ministry of Commerce of India in a series of programs, 3rd Capacity Development for Artisans of Namda Manufacturers on 14th The program was conducted – September 15th at the conference hall in Numaish (Kashmir Hart) Srinagar. A major feature of the program was the interaction between Namda Artisans and Handicrafts & Handloom Kashmir Director Mr Mehmood Ahmad Shah (JKAS).

The completion of the registration process and manufacturing of Namdas prepared by the School of Designs and the commissioning of specific Bagialimardan machines at the Namda Manufacturers’ Common Facility Center was a decision made by the Director Handicrafts during the programme. It was also decided to hold a joint meeting with experts from SKUAST on sourcing raw materials for Namda and other technical interventions from his NID for design interventions that would help revive the NAMDA craft. Through these interventions, it is ensured that new models can be developed. New products to revitalize this craft to create livelihood opportunities for artisans on several Namda manufacturing processes including carding, making borders, making layers, spreading soap, final rolling and drying About developing , Mehmood Shah said: are a very important part of Kashmiri households and few homes are without these rugs.Namda craft are rugs made of wool by felting technique instead of the usual weaving process. Due to low quality and lack of skilled manpower and marketing skills, exports of this craft decreased by almost 100% between 1998 and 2008. The handicrafts sector contributes to the preservation and revival of crafts through these capacity building programs and other training programs. A rich heritage associated with Kashmir’s Namda craft.

The program involved 26 Namda artisans from different regions and craft clusters in the Srinagar district. Riyaz Ahmed Kawusa, Assistant Director of Promotion and Exhibition Department, was also present at Handicrafts and Handroom Kashmir. Qalab Hussain, resource officer at the Designer School of Design, emphasizes topics, the importance of design in crafts, creating sophisticated designs for export quality, developing new and innovative designs and improving quality. Did. Dr M Ashraf Parray Assistant Professor, Department of Business Administration, IUST University Explained the concept of marketing, the definition and scope of digital marketing, different types of digital marketing tools, how to analyze their features and benefits, and choosing the best digital marketing platform through analysis. We also provided craftsmen with guidance and insight on how to create their own social media platform to post product and skill details. He further taught them the design to create their own catalog and nuances of conversational commerce and trained them to identify digital marketing threats and challenges.

Dr. Mohd Sayyed Bhat from the Institute of Chemical Technology, Mumbai explained the importance of packaging to craftsmen and made them understand the importance of packaging especially for handicrafts in Namda.

Namda’s artisans were made to visit the design school by Shahena Bhat Designer School of Designs to observe Namdas new design patterns and various designs prepared and designed by the School of design were shared with the artisans. The craftsmen were told to visit the design school frequently for the latest designs and product quality improvement.

While commending the Handicrafts Department and PHDCCI for their role in organizing such a wonderful enlightenment workshop, he said that the craftsmen had learned and enriched a lot through the two-day programme, learning in packaging, design and marketing. He said he plans to adopt the technology. (KNS)