Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize Snapchat advertising campaigns through its flagship MarinOne platform. The integration with Snapchat’s Marketing API will give the advertiser better insights and help improve the performance of her Snapchat campaigns through machine learning and automation.

The MarinOne platform integrates leading AI bids, budget pacing, forecasts, performance insights, and recommendations to help advertisers maximize the reach and impact of their Snapchat marketing investments. The advanced analytics grid provides flexible reporting within and across Snapchat campaigns, in addition to paid media metrics from other social, search, display, and e-commerce platforms for a comprehensive analysis of performance. provided at one location.

With 347 million daily active users, Snapchat gives brands the opportunity to reach engaged audiences with immersive content that inspires action.

For nearly 15 years, Marin has helped advertisers drive their digital advertising campaigns, managing over $40 billion in ad spend across paid search, social, e-commerce, display and app advertising .

“Snapchat has a significant reach with millennial and Gen Z shoppers, who have a global spending power of $4.4 trillion. “We are excited to give our customers the means to integrate powerful reporting, advanced bidding and campaign management tools to achieve the best performance on the Snapchat platform. “

Advertisers can optimize Snapchat campaigns alongside other paid social and paid search, e-commerce, display and app campaigns to generate additional demand. Marketers can coordinate efforts across channels to ensure customers work seamlessly throughout her journey.

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