Tug, a digital performance marketing agency headquartered in London, is expanding its presence in North America by opening an office in New York to meet client demand.

With new offices and existing operations in Toronto, London, Sydney, Berlin and Singapore, the agency is “well-positioned to bring ambitious US brands to the world.”

Tug is already responsible for the global business of LEAP, a legal software provider, with a local agency team managing the company’s display, social, PPC, SEO, and data and analytics across multiple markets. Tug also announced the appointment of Mike Dodds, former CEO of Proximity Global, to the board as a non-executive director.

Mike brings extensive experience managing global digital agencies for WPP and Omnicom to provide strategic advice to the company during this period of rapid growth. A managing director for Tug New York will be announced in the coming weeks.

Independent in 2006, Tug is a performance-focused digital media agency that uses “smart mixes” of data, media, content and technology to improve brands’ return on investment.

CEO and Founder Nick Beck commented: By applying a smart combination approach and leveraging local capabilities in our six global offices, we are able to drive digital growth internationally for US advertisers.

“Importantly, through our location in Toronto, our US clients also benefit from near-shoring of costs, and in the current economic climate, we are able to get more out of our budgets. .”

LEAP US CEO Peter Baverstock added:

“Now that we are in New York, we are looking forward to further optimizing our campaigns locally and working closely with Tug and our marketing and sales teams.”

Matthew Neville – Bdaily Correspondent

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