Kourtney Kardashian joins designers in sustainable fashion ahead of NYFW

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The September issue of Vogue is over, New York Fashion Week is over, and Fashion Month continues across the pond. It’s formal wardrobe season.
As models, celebrities and influencers strut down the runways in the latest fashions, several brands, including Patagonia, are racing to fight climate change, making the planet their “sole shareholder.” Some companies, like fashion retailer Boohoo, are taking steps towards sustainability.
courtney Kardashian faced rapid backlash after announcing her collaboration with Boohoo a week before she unveiled her collection at the New York Fashion Week show on Tuesday. Poosh founder addresses criticism, make a statement about the changes she wants As Boohoo’s newly created sustainability ambassador.

Kardashian wrote on Instagram on Tuesday, “I would love to hear from experts who have ideas and suggestions.” From my experience working there, they do too.”
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While the eldest Kardashian sister has made a full-on call to help Boohoo live up to its sustainability promise, many brands are now taking action.
“When you think broadly about how you can be more sustainable, you only have to make one choice at a time,” says Barrett Ward, CEO of sustainable fashion brand Able. “You can’t pretend you’re doing everything in the world.”
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Kate Spade makes ’90s ‘heirlooms’ relatable and green
Industry pressure to create innovative fashion collections each season can work against the goal of limiting waste. Fashion houses such as Fendi and Kate Spade are reintroducing old handbag collections and making them new again.
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Kate Spade’s September 9 presentation at New York Fashion Week included a re-release of Kate Spade’s 1993 Sam bag, one of the first handbags released by the brand.
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“We have a 100% recycled polyester shell, including the lining,” says Kate Spade. Senior Vice President and Head of Design Jennifer Lyu said: She adds that the key changes made by Kate Spade “encourage companies of all sizes to join us in this great endeavor.”
“The fact that big companies like this are doing this is important because we are all fighting for our suppliers to be more innovative,” says Lyu.
Tom Mora, senior vice president and head of design for Kate Spade’s Lifestyle category, says the sustainability of Kate Spade bags is also related to the longevity of the design.
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“People talk about having Kate Spade bags for 20 (or) 30 years,” Mora says. It’s a beautiful story because it becomes like an heirloom.”
Rising handbag brand Vavvoune takes a second-generation luxury approach
While traditional handbag brands are reviving older designs for sustainability, up-and-coming brands are finding ways to use high fashion leftovers to create a “new tier of luxury.” .
Valerie Blaise’s Vavvoune creates handbags and leather goods from deadstock pieces used by luxury brands in their creations. Blaise says she came up with the idea in 2015 when she was handcrafting bags from expensive leather she bought in New York.
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“I’m a small designer and don’t need to buy leather in bulk, so it makes sense to reuse and recycle these deadstock leathers into my own designs,” says Blaise. . Unused after production.
Blaze leather sources are leftover Italian leather used by luxury brands such as Gucci and Jil Sander. Her Second Generation of Luxury Her bags were displayed in the Black Inn Fashion Council showroom during New York Fashion Week, introducing “a new phase of luxury.”
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In a world that calls for sustainability, “vegan leather” is sometimes used as an alternative to leather. Blaise affirms that ‘leather is sustainable’.
“It’s a byproduct of the meat industry. Guess what? If you choose not to wear leather, you’ll be left with tons of skin,” she says. But what about other worlds?”
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Blaise says some vegan leather is made from plants, but adds that he is “frustrated” that some are made from plastic.

When it comes to fashion’s march towards sustainability, Blaise says the industry needs to be more “thoughtful” and “innovative.”
“The only way to be truly sustainable is for everyone to walk around naked, but that doesn’t happen,” she says. “I think consumers have a responsibility, too.”
For Able, sustainability is about fair wages
Luxury brands often claim that sustainable products require higher price tags. The leader behind Nashville-based brand Able says there’s some truth to this, but the brand’s practices need to be scrutinized, especially on the supply chain side.
According to a 2022 study by the WageIndicator Foundation, a labor transparency group, on average, clothing workers earn 45% less than a living wage. Fashion Revolution, a global initiative to rectify the sustainability of fashion, announced in its 2022 report that fast fashion retailer Fashion Nova and luxury fashion brand Tom We ranked Ford and Max Mara with low scores.
ABLE offers sustainable options with its clothing and handbag repair program and size exchange collection. But the brand also stresses the importance of paying clothing manufacturers livable wages for sustainability and the “slow fashion movement.”
Ward says workers who pay a fair wage often drive up clothing prices, but Able’s Jenn Milam said the high prices of some luxury brands meant that workers were more likely to lose their money. We warn buyers about not watching the flow too much.
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“It’s worth asking,” says Milam, the brand’s vice president of marketing and sales, to ask “thoughtful questions.” “How will my purchase affect people in his chain of supply?”
‘Project Runway’ alum’s sustainable fashion is DIY
You don’t necessarily have to pay a premium if you want your wardrobe to be more sustainable. Especially when it comes to designers like Gunnar Deatherage, who create clothes from what they find in thrift stores.
One of Deatherage’s designs, a runway-ready gown made from his thrifty bed sheets, was showcased during New York Fashion Week for YouTube’s Upcycling event.
The ‘Project Runway’ (Season 10 and All-Stars Season 4) alum believes in his passion for DIY clothing, with creative grandparents and a ‘very humble upbringing’, and has shared his designs on the subscription membership platform. By providing patterns, we encourage others to experiment with extravagant looks at home. patron.
“Financially, I think a lot of people are having a harder time than they used to,” says Deatherage.
He says that as luxury brands such as Schiaparelli and Mugler become coveted closet items, people are hungry to find cost-effective and eco-friendly alternatives.
“I think there is a lot of power in[if]you can buy something in a thrift store and turn it into something that other people are excited to wear and are proud to wear,” he says. .
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