How digital marketing can help promote small businesses in the UK
According to DataReportal’s 2022 report, Facebook is the world’s most popular social media platform, with over 2.912 billion monthly active users. Instagram and TikTok follow closely, with 2 billion and 1 billion monthly active users respectively. But you don’t have to favor one platform when you can have them all. If you’re looking to achieve an optimal social media presence for your business, being active on all social media platforms is a must now that the top five social media platforms have nearly 10 billion monthly active users combined. I believe there is.
So if only 1% joined your business, imagine if you could turn them into a customer base. Remember that 1% of 1 billion is 10 million and 1% of 10 billion is 100 million. According to his Oberlo, one of the leading market researchers, 27.6% of his 7.74 billion users worldwide are his shoppers online. All brands, whether enterprises or small businesses, have used digital marketing to target niche audiences and increase sales. The hardships of small and medium-sized enterprises are quite real compared to large companies and large companies. Take a look at seven ways UK SMEs can use digital marketing for growth.
Here are seven ways UK small businesses can use digital marketing for growth.
Start with some of the most obvious methods and then move on to the more important methods.
up to date
Your social media pages should always be up to date. Otherwise, users may flood your company with updated social media accounts. Posting the same type of content will eventually stop working. Creativity is needed to sustain in this ever-growing market. Working with strong personalities and influencers can take your online presence to the next level.
If you can make the audience think, “Wow,” you’ve hit the jackpot. It’s all about the wow factor. Some SMEs have physical stores. Here you can really impress your customers without spending exorbitant fees. or “Oh my god!” It’s important to get more customers while retaining existing ones.
There’s a reason consumers don’t like big companies. According to Accenture, 65% of people claim to base their purchasing decisions on the words, values, and actions of company leaders. A personal touch always helps attract customers to your brand. How can you achieve that? First, you and your employees can demonstrate a welcoming attitude towards customers. We take it a step further and mark every purchase with “Thank you for shopping at XXXX. To make your experience even better, we’ll give you his 10% discount coupon that you can use on your next visit.”
You believe you need an online presence to attract your customer base. We also know that to engage your customers you need to create content that is relevant to them, but how do you do that? You can do it yourself. All you need is a camera and a vision of what your video content should look like. Then simply bring your vision to life with our online free video maker.
Some ads demand huge amounts of money, which may not be viable for small businesses. Christmas is one of the events dominated by advertisements that consist of promotions, discounts and commercials. However, you don’t have to have a large advertising budget to run great ads. Gone are the days when you needed a professional DSLR and high-tech equipment to shoot an ad. Even your iPhone can do a great job. All you need is a vision and some creativity. You can use an online video editor to get your footage ready to go in no time.
As a small business owner, your number one priority is to keep your income higher than your expenses. It’s the only way to stay in business. The difference between the two numbers ultimately determines the future performance of the business. Even if revenue exceeds costs, the company can go bankrupt if revenue is not high enough. As your business continues to grow, the gap between the two must widen, and analytics tools can help you paint a clear picture of what you need to do to achieve further business growth.
Unfortunately, in practice most SMEs are largely invisible to their target audience. The days of relying solely on local businesses and word of mouth were fine in the past, but today, especially in this challenging market, the same cannot be said. But how do you interact with your target customers and raise awareness? You go online and make your business visible to everyone through social media marketing techniques.
As you can see, we are doing several things to grow our SME business. Whether you can do it all ideally depends on you and your overall experience. But if all this feels too complicated, you can hire a dedicated digital content marketer to do it for you.