(Photo: Knock Knock Digital)
As of 2022, the United States will have 3,784,293 construction jobs, up 3.4% from 2021, according to IBISWorld. Rapidly growing technology has not only advanced the construction process, it has completely changed the way contractors bring in new business. Knock Knock Digital is an award-winning digital marketing agency that has helped contractors adapt to the latest digital marketing channels that deliver reliable leads. We reached out to them to find out how they are performing for our general contractor clients. Here are the findings:
Tell us about your contracted clients and their challenges.
Most of the contractor clients who come to us still use traditional marketing methods such as mailing and word of mouth. I have a type website. Especially since Covid 19, more and more people are searching for renovation and contracting services on the internet. And traditional marketing methods no longer generate leads like they did 10 years ago. Contractors also need to invest in his digital marketing to win new business.
Our digital marketing agency focuses on establishing general contract clients on the Internet. He does this by building interactive websites, optimizing social media, and creating pay-per-click his PPC, SEO, and email marketing campaigns to generate consistent, high-quality leads. .
contract service website design
Unlike many other companies when it comes to general contracts, our clients trust us to build or repair their homes, commercial premises, garages, patios and more. These projects are not only costly but also important projects for our clients. Therefore, it is imperative to build a website that is aesthetically pleasing, interactive, and engenders user trust.
The best way to gain credibility is to showcase the contractor’s completed project in detail, including before-after and work-in-progress photos. Ideally, the contractor’s website would have a page dedicated to showcasing projects, with his three of the best projects displayed on the homepage of the website. You can see examples by visiting her websites for high performance such as New York Home Improvement Contractors and New York Masonry Contractors. Other important features that contractor websites must focus on are:
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mobile-friendly website
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fast loading speed
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Content created to meet the needs of potential clients
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It has a structure with a phone number displayed in the header.
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Get a quote button placed where you want it.
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Create a company profile page that includes information about the history of the contracting company, as well as information about the contracting party’s licenses and insurance.
What are the best digital marketing channels for contractors?
Building an interactive website for contractors is just one part of an overall marketing strategy for generating leads. Another part is getting relevant traffic on your website. Traffic interested in hiring contractors. We leverage a variety of digital marketing channels to build your contractor reputation online.
digital marketing channel
Our approach is to focus on long-term and short-term strategies.
Our long-term strategy includes optimizing the SEO of our contractor’s website to improve organic rankings in search engines for popular keywords related to our services. Our Local SEO Company team works to optimize your Google Business Profile, optimizing all the elements that matter to the Google Local Search Algorithm. Gradually improve your contracted clients’ organic rankings on Google and other search engines, and generate leads without paying for advertising.
Our short-term strategy means getting leads instantly. Depending on the amount of her SEO work previously performed on her website for the contractor, it may take a long time before you see the results of your SEO campaign. In the meantime, we run high performance Pay Per Click (PPC) campaigns to generate leads for our contracted clients. We use Bing Ads and Google Adwords. Depending on our contracted client’s services, we also use Facebook and Instagram ads to find new business for our clients.
Building trust and reputation
Word of mouth was the best way to build a contractor’s trust. If homeowners in your area are happy with your work, they will tell their friends and family about you. But word of mouth has taken on a whole new meaning in today’s digital world. Homeowners are not only telling friends and family about you, they are posting her reviews online, tweeting about their experiences, and sharing photos of your work. As a result, it is more important than ever for contractors to strengthen their online presence. Besides visiting a contractor’s website, potential clients research their company on the Internet and social media.
Therefore, to further our efforts to build trust and reputation online, we will create and regularly post social media accounts for our contracting companies, collect reviews from our contracting clients on reputable platforms, and review Reply to Also, create PR campaigns to get quality backlinks, create useful and relevant content, and post on reputable blogs.
Conclusion
Technology should not be confined to driving the construction process, it should also be used for contractor marketing. Contractors must evolve and leverage technology to find new business.
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